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Strategic and Creative Marketing professional with 15 years experience in brand strategy, planning and creative execution on all platforms (TV, Radio, Digital, Social Media). Strong track record managing award winning creative across all platforms- working with internal and external creative agencies. Strategy and creative development- including writing of creative briefs and setting of creative strategy. Management of teams.
Strategic and Creative Marketing professional with 15 years experience in brand strategy, planning and creative execution on all platforms (TV, Radio, Digital, Social Media). EXPERIENCE 2013- BBC News & Current Affairs, Marketing Manager Present I lead strategy, creative development and implementation of effective and highly creative campaigns that drive the uptake and reputation of BBC News & Current Affairs on TV, Radio, Digital & Social Media platforms. KEY ACHIEVEMENTS Social Media Strategy: Leading review of 14 News & Current & Affairs social media brands to provide best practice guidance and a series of promoted campaigns to support the strategy. Television Junction Review: Leading a strategy to support the editorial vision for the News Channel’s junctions through its visual identity, visual graphics and channel narrative- leading to a refresh of the Junctions. Major Brand Campaign: Strategic development and brand positioning across the entire News & Current Affairs portfolio. Brand articulation and journalism campaign across all platforms.
Planner: Unilever: Tested advertising concepts and contributed to the development of advertising campaigns. Coca Cola: Deep River Rock Water- Analyzed brand extensions, product evaluations and undertook advertising/communications research. Nestle Ireland: Product evaluation using primary and secondary data. Brand values and brand personality development- inclusive of brand positioning strategy.
Contribution to the creative development of award winning campaigns for Guinness Ireland, GB and Africa. Specifically: -Management and administration of advertising tracker and pre-test (Link)