Jonathan Eddy

Jonathan Eddy

Hip-Hop / R&B - Campaign ManagerLondon, United Kingdom
+ Info

16

Connections
Daniel Fatunke
Pip Jamieson
Pierfrancesco Mari
Jonathan Eddy

Jonathan Eddy

Hip-Hop / R&B - Campaign ManagerLondon, United Kingdom
Work history
    Sony Music UK logo
    Sony Music UK logo
    Hip-Hop / R&B Campaign Manager - Certified / Sony Commercial GroupSony Music UK
    London, United KingdomFull Time
    Responsible for project managing, overseeing and leading executing the catalogue marketing strategy anniversaries within the UK territory for UK / US Hip-Hop and R&B repertoire. Allocating budgets towards marketing, paid media, digital marketing, promotional budgets for activations celebrating black music in the UK. Roster includes: OutKast, Nas, Craig David, John Legend, A Tribe Called Quest, Cypress Hill, Wu-Tang Clan, Ghostface Killah, Destiny’s Child, Khalid, T-Pain, Fugees, Future, SZA, Sly & The Family Stone, Summer of Soul, and others. Highlights: • Debuting #55 on the Official UK Albums Chart Top 100 spending 3 weeks on there with Questlove’s soundtrack for his award winning documentary Summer of Soul. • Debuting #5 on the Official UK Soundtrack Albums Chart Top 50 with Questlove’s soundtrack for his award winning documentary Summer of Soul. • Debuting #188 on the Official UK Albums Chart Top 100 spending 1 week with Sly & The Family of Stone’s There’s A Riot Goin’ On: 50th Anniversary • OutKast - ATLiens: 25th Anniversary Nominated for ‘Best Reissue’ at NME 2022 Awards • Increased OutKast’s UK catalogue streams during the 25th Anniversary for ATLiens campaign by +3% receiving 1.6 million streams including DSP support from Amazon Music UK, 2 marketing activations, securing 2 physical national newspapers The Guardian, The Daily Star and 10 online articles • Increased A Tribe Called Quests UK catalogue streams during the 30th anniversary for “The Low End Theory” by +30% receiving 664K streams including DSP support from Spotify UK and Apple Music UK also securing 8 online UK articles • Increased Cypress Hill’s UK catalogue streams during the 30th anniversary for their debut album ‘Cypress Hill' by +9.5% receiving 637K streams including securing 4 online articles • Increased Nas UK catalogue streams during the 25th anniversary for ’It Was Written’ by +10.7% receiving 801K streams including securing 10 online articles.
    Sony Music UK logo
    Sony Music UK logo
    Digital Marketing Manager - Columbia Records UKSony Music UK
     - London, United KingdomFull Time
    Managing and executing all aspects of UK digital marketing campaigns across social, audience development, streaming, CRM strategy and paid media. Roster Included: Koffee, Deno, BERWYN, T Mulla, V.I.C, Cole LC, The Fanatix and Alex Ross. Highlights: • 207K streams on Berwyn’s track “I'D RATHER DIE THAN BE DEPORTED” also achieved 183K views on YouTube with it being his 1st GRM Daily release. • 1. 8 million streams on Deno’s single “Drizzy” which also achieved 1. 9million views on YouTube. Grew his Instagram from 624,329 followers to 680,270 followers • 657K streams on T Mulla’s single ‘Balance’ featuring Hardy Caprio and 389K views on YouTube. • 504K streams on The FaNtix ft. M1lionz x Popcaan’s ‘These Streets(Don’t Luv U)’ and 643,804 views on YouTube.
+ Show more