Work history
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Digital StrategistMC SAATCHI
- Los Angeles, United StatesFull Time
Client Roster: BMW Motorrad, Amazon, North Italia
Lead strategist responsible for driving the development and execution of integrated marketing campaigns. Leveraged insights to create omnichannel strategies working cross-functionally with clients and project teams to achieve results at scale.
Participated in successful new business pitches helping MC Saatchi LA grow their client portfolio as Amazon Advertising’s AOR.
Area of focus: brand strategy and development, content and messaging planning, research and social listening, analytics, content marketing, creative briefings, campaign planning and management, social media, community development, pitching.
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Influencer Marketing ManagerBeck Media
- Santa Monica, United StatesFreelance
I was contracted to lead strategy and planning of a long-term influencer program to raise awareness for the launch of Strings Media. (Social content publishing platform for iOS).
Key deliverables: Influencer and content marketing strategy, SOW, briefs, talent selection, influencer management, budget management, contract negotiations, invoicing/payment workflow, campaign analysis for optimizations, and managing client feedback to ensure content approvals.
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