Results-driven self-starter with over 15 years of experience in communications and branding. An expert in the field, and noted for strategic innovation and an acute brand awareness. Has held management-level positions encompassing a broad background; marketing, public relations, content creation, social media and business development. Moreover, a team player who secures the confidence and trust of his clientele, peers and superiors - and then delivers.
- Editor in chief of the leading news talk show in Israel, managing a team of over 20 TV professionals. - Increasing the show ratings by 10% and a 4 years peak of 17.7% (641k households). - Managing the online presence of the show (website, facebook and twitter). - Leading a public campaign to expose files and information about a decades-old corruption scandal, regarding the alleged organised abduction of hundreds of children. Increased public attention during our investigation led to the precipitated release of documents that were set to remain confidential until 2071.
- Cultivating new corporate partnerships with companies and organisations. Subsequently, providing the viewers with commercial opportunities based on targeted marketing while generating brand exposure valued at millions of shekels. - Managing a marketing budget to effectively double channels traffic and minimize bounce rate using A/B testing and email marketing. - Introducing new tools in collaboration with our technical department, such as localized Ads & commercial off-the-shelf products, later used in many variations across the website. - Operating the website’s social media accounts whilst following online trends and daily data analysis.
- Content Producer at Israel’s most respected annual education conference. - Exploiting opportunities have made the annual conference a "must go" event for the president and ministers, alongside achieving a special dedicated day of live broadcasts on the main broadcast channel.
- Determining tomorrow’s front page and news section as Head of News Desk, overseeing the production and presentation of all content and the followups on our website. - Promoting and highlighting stories of social and economic importance in a news environment saturated with issues of defence and foreign policies, while maintaining readership numbers and cultivating public discourse.