Work history
C
C
CopywriterCamelot Group
- Watford, United KingdomFull Time
• Working with internal clients and an external ad agency to create new brand (The National Lottery, EuroMillions, Lotto, and Scratchcards) and product advertising
• Writing advertising and marketing copywriting for a variety of consumer touchpoints, including store point of sale (POS), out of home, trade press advertising, direct mail, and retailer ‘leave behinds’
• Writing and editing copy for Jackpot (46k subs), the official magazine for National Lottery retailers
• Writing CRM emails and internal communications video scripts
Editorial Content EditorSainsbury's
- Holborn Circus, Holborn, London, UKFull Time
• Managed all written output at Sainsbury’s Entertainment on Demand (320k monthly visitors)
• Wrote tone of voice document, and ensured all writing stuck to Sainsbury’s and Nectar brand guidelines
• Planned and managed the SEoD (WordPress) blog, including scope document, content calendar, commissioning, posting and distributing articles
• Scoped and organised SEoD Book Club, including reviewers group and liaising with publishers
• Planned and managed content campaigns for eBook of the Year 2015 and Summer Book Club 2016
• Wrote marketing and informational emails for eBooks, music and movies (200k subs)
• Created template for the SEoD blog newsletter with designer, then wrote and distributed (80k subs)
• Tracked and reported readership KPIs with Google Analytics and WordPress Stats
• Wrote ZenDesk FAQ and scripts for Help videos
• Worked with graphic designer to produce eye-catching banners and graphics
• Worked with Sainsbury’s PR agency to publicise SEoD campaigns
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Skills
- Copywriting
- Editing Copy
- Content Management
- Proofreading
- Blog Management
- Advertising Copy
- Social Media
- Direct Mail
- Email Copywriting
- Research
Education
B
B
Certificate of Higher EducationBirkbeck College, University of London
- Woburn Square, Bloomsbury, London, UK
Journalism - two years of two evening classes each week that taught all the necessary groundwork for journalism
M
M
MastersMiddlesex University
- Cat Hill, London EN4, UK
Design for Interactive Media - MA
Programming, interactivity, engagement, design,
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