About me

I am a copywriter and content manager who is currently one of the many million looking for work. I have written most types of copy, mostly digital but with decent print experience too.

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Work history

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CopywriterCamelot Group
Jun 2017 - Mar 2020Watford, United KingdomFull Time
• Working with internal clients and an external ad agency to create new brand (The National Lottery, EuroMillions, Lotto, and Scratchcards) and product advertising • Writing advertising and marketing copywriting for a variety of consumer touchpoints, including store point of sale (POS), out of home, trade press advertising, direct mail, and retailer ‘leave behinds’ • Writing and editing copy for Jackpot (46k subs), the official magazine for National Lottery retailers • Writing CRM emails and internal communications video scripts
Editorial Content EditorSainsbury's
Dec 2014 - Dec 2020Holborn Circus, Holborn, London, UKFull Time
• Managed all written output at Sainsbury’s Entertainment on Demand (320k monthly visitors) • Wrote tone of voice document, and ensured all writing stuck to Sainsbury’s and Nectar brand guidelines • Planned and managed the SEoD (WordPress) blog, including scope document, content calendar, commissioning, posting and distributing articles • Scoped and organised SEoD Book Club, including reviewers group and liaising with publishers • Planned and managed content campaigns for eBook of the Year 2015 and Summer Book Club 2016 • Wrote marketing and informational emails for eBooks, music and movies (200k subs) • Created template for the SEoD blog newsletter with designer, then wrote and distributed (80k subs) • Tracked and reported readership KPIs with Google Analytics and WordPress Stats • Wrote ZenDesk FAQ and scripts for Help videos • Worked with graphic designer to produce eye-catching banners and graphics • Worked with Sainsbury’s PR agency to publicise SEoD campaigns

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Skills

• Copywriting
• Editing Copy
• Content Management
• Proofreading
• Blog Management
• Advertising Copy
• Social Media
• Direct Mail
• Email Copywriting
• Research

Education

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Certificate of Higher EducationBirkbeck College, University of London
Sep 2008 - Jun 2010Woburn Square, Bloomsbury, London, UK
Journalism - two years of two evening classes each week that taught all the necessary groundwork for journalism
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MastersMiddlesex University
Sep 2000 - Oct 2001Cat Hill, London EN4, UK
Design for Interactive Media - MA Programming, interactivity, engagement, design,

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