Jonathan Whitelocke

Design Director

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  • LocationLondon, United Kingdom

About me

 

In 2015, I will be celebrating 30 years of art direction at the highest level, on some of the biggest brands in editorial publishing. In that time, I have approached every magazine I have worked on, with the same levels of enthusiasm and dedication as when I first walked into the art department of British Elle all those years ago. In that time our business has been through seismic changes, but what has never changed is my desire to make those magazines simple, stylish, relaxed and surprising. It really doesn't matter if it is print or digital, the reader needs to feel that they are discovering something intensely personal and satisfying. Everything I do, be it design, typography, photography or illustration is focused on that goal. For the past 14 years, as design director of Red, I have worked very closely with all my editors, publishers and department heads to make it the market leader in it’s competitive set. When I first joined Red, it sold just above 100,000 copies a month, when I left this August (in what has proved to be a challenging market) the ABC stood at 192,000. And whilst that is very gratifying, I’d have to say that the most rewarding aspect of working at Red, for me, was training and building my own creative teams. More than a dozen junior and senior designers that I took on have gone on to become Art Directors in their own right. This aspect of mentoring and teaching, on occasion led directly to being asked to help out teams on other magazines in the group, Psychologies, All About Soap and B Magazine all benefitted from a fresh perspective and a boost in confidence. I don’t pretend that what I do is unique, but how I go about it and the results that can be achieved sometimes are.

Skills

 

  • Fashion
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint

Work history

2014

Design Director

Red Magazine

May 2000 - Jul 2014
  • For the past 14 years, as design director of Red, I have worked very closely with all my editors, publishers and department heads to make it the market leader in it’s competitive set. When I first joined Red, it sold just above 100,000 copies a month, when I left this August (in what has proved to be a challenging market) the ABC stood at 192,000. And whilst that is very gratifying, I’d have to say that the most rewarding aspect of working at Red, for me, was training and building my own creative teams. More than a dozen junior and senior designers that I took on have gone on to become Art Directors in their own right. This aspect of mentoring and teaching, on occasion led directly to being asked to help out teams on other magazines in the group, Psychologies, All About Soap and B Magazine all benefitted from a fresh perspective and a boost in confidence.

2000

Art Director

The Sunday Express Magazine

Nov 1996 - May 2000
  • Having cut my teeth with You, I was asked by the brilliant John Tennant and Shem Law to join them in there recently relaunched Express Newspaper to become Art Director of the revised sunday supplement called Boulevard, later to become The Sunday Express Magazine, a dream A3 format allowed for bold and impactful use of image and type. Also the introducing me to new subjects such as food, gardens and photo reportage.

1996

Art Editor

You Magazine, Mail on Sunday

Nov 1995 - Nov 1996
  • I had always wanted to learn how to run a Sunday supplement, and was lucky enough to land the job as Art Editor on one of the best, The Mail On Sunday's You magazine. I had similar responsibilities to Sky, but being second in command it allowed me to learn from the very talented team how to run a weekly with all it's constant demands, last minute changes and nail biting pace.

1995

Art Director

SKY Magazine

Nov 1986 - Nov 1995
  • Whilst working on Elle I was asked to do a dummy for a youth magazine called Sky, it was innovative in that it was pitched at both male and female teens, I felt it important that it really reflected the youth of the time and look bold, stylish and sassy. Cool but always approachable, the pitch won and I became Art Director of my first magazine. Building the art team from scratch and working closely with features, fashion and beauty to constantly update and invent new looks that would reflect the readers incessant need to feel and be on trend.We had some brilliant cover moments, including Kylie and Keanu Reeves naked...separate issues of course. During my time on Sky I was also asked to do various extra projects, notably the design and launch of Total Sport in Feb 1995.

1986

Designer

Elle UK

Jul 1985 - Jul 1986
  • I was lucky enough to be picked up by the then to be Art Director of Elle, Clive Crook at my degree show, who offered me the position of Junior Designer on the Launch of British Elle. It was a dream start to a career as I got to draw all the grids, get trained by and work with the cream of publishing to launch one of the most innovative magazines of that decade.

Education

1985

Graphic Design

Middlesex University

Aug 1980 - Jul 1985