About me

I’m a senior freelance creative copywriter with a ton of experience in brand development, design, advertising, digital and video. I work with household names and smaller brands in broadcast media, charities, FMCG, healthcare, IT, professional services, retail, travel & leisure… I help my clients to define their brand voices and communicate more confidently, and succinctly. You’ll find me easy to deal with, sparky, pragmatic and relatively normal (for a copywriter).

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Work history

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Senior Freelance CopywriterSo What If Ltd
Mar 2017Bexhill, Bexhill-on-Sea, United KingdomFreelance
Ideas and words for design agencies and direct clients. Brands: AIA Insurance, Anthony Nolan, Bioscience Productions, Brookfield Properties, Church Urban Fund, Cripps LLP, Cult Wines, Deadeye Design, Education First, Find My Past, Fiora, ForSure Design, Heart of Kent Hospice, Heimdall, Kingston Borough Council, Lasalle Development Group, Level Water, Links of London, LyfeFocus, Marlet, Mastercard, MCM Architecture, MedSmart, Miro, Mountgrange Heritage, Natwest, Nestlé, NLA Media Access, NoLeftovers, Open, Page & Page, Poly Global, Proper Corn, Rabbit & Hare, Raphael Group, Rightmove, Smirnoff, Space & Time, Standard Life Aberdeen, Storteck, Surveylab, UNL Studios, Visit Germany, VW…

Skills

• Copywriting
• Brand Creative Strategy
• Brand Communication
• Brand Tone

Education

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HND Graphic DesignCornwall College, Camborne
Aug 1982 - May 1984Camborne, United Kingdom
In my fourth year, I specialised in copywriting. This led to a career in advertising, which has slowly but surely morphed into where I am now – working mostly with design agencies on brand language and communications.

Awards

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Grade 4 ViolinABRSM