Versus is an online blog and quarterly magazine that curates and creates music content, chiefly in the genres of hip-hop and alternative electronica. Responsibilities - Managing a team, providing motivation and incentives in order to maintain them as volunteers to the magazine. - Daily writing of new music posts and weekly reviews/opinion editorial pieces for the blog. - Discussing and providing opportunities for the Versus brand through correspondence with PR Companies, labels and artists. - Reviewing and critiquing pitches from both internal and external writers looking to contribute to either our website or magazine. - Managing content, ensuring that our articles are spread out regularly and optimally marketed. - Editing the copy of the entirety of the magazine as well as any longer-form online pieces of content. Experience - This year I have interviewed Vic Mensa, Asher Roth, Bishop Nehru and BADBADNOTGOOD for Versus, artists looking to break into the UK market - Received positive feedback for the aforementioned interviews, Vic Mensa described the interview as “phenomenal” and “honestly one of the most in-depth pieces I’ve done” on Twitter. Also, my Bishop Nehru interview reached the front page of Reddit’s “Hiphopheads”, one of the biggest online hip-hop communities in the world. - Attending live events in order to produce content for the magazine, including Primavera Sound (Barcelona), Beacons (Skipton) and countless live shows in London and Leeds.
- In charge of managing both the Facebook and Twitter pages, informing our followers of our interviews, features and events that were of interest to them. - Involved in decisions concerning the running of the station, for example the way in which funds and grants are spent, discussing potential acts for our live events etc. - Co-presented and co-produced two radio shows: Versus (an extension of the blog) a specialist music show dedicated the most important new electronica and hip-hop music, and Too Many Discs, half satirical-improvised comedy show and half specialist music show. - Photography and live coverage from events that included being involved in the presenting team for the 2014 ‘Lead LUU’ student elections. - Played a key role in the (62%) increase in Twitter followers we achieved over the course of the year, from 2402 in August 2013 to 3904 in May 2014. - Representing the station at both the SRA Awards at the o2 (2013 & 2014) Indigo in London - where the station won various gold & silver awards across different categories.
- Producing and contributing towards: regular editorial pieces, interviews, live event coverage and reviews. - Representing the brand in a professional manner at industry events such as Bread and Butter during Berlin Fashion Week in early 2012. - Liaising with brands on a day-to-day basis, both nationally and internationally. - Keeping up-to-date with social media changes and suggesting ways to improve, for instance linking our Facebook and Instagram pages, creating a synonymous hashtag etc.
Bachelors Degree (2:1 Hons)