I'm a creative brand marketer with a background in travel, fashion, social causes, and tech (MR PORTER.COM, Product (RED), GQ, Wallpaper). Interested in producing beautiful and engaging content, and telling meaningful stories. Inspired by adventure, exploration, freedom, and working for emerging brands changing industries or brands with soul needing new life. Ever curious and looking to work with talented teams and creatives.
Creative and brand lead at Aman resorts, a collection of 31 hotels and resorts. Responsible for the on-going brand refresh and implementation of new standards across all marketing channels, properties, and sub-brands including spa, real estate, and food and beverage.
Lead and implemented the UK & International marketing strategy. Owned MR PORTER global brand initiatives from the end-to-end development of all seasonal advertising campaigns to new brand launches and the development of the MR PORTER brand book. Owned global partnership strategy, from development of campaign ideas, to managing project teams, monitoring performance and delivering post-partnership analysis
The world’s leading cause-related marketing initiative, founded by Bono and Bobby Shriver in 2006 to generate private sector donations for the Global Fund to help eliminate HIV/AIDS. Worked on various projects including new partnerships with luxury brands and the development and roll out of the World Aids Day campaign.