Brand storyteller, photographer, writer and content creator. 14 years’ experience in global marketing. Successfully delivered corporate and consumer marketing projects for European, MeNA, Asia and UK markets. Luxury hospitality brand and social media marketing experience. Passionate about delivering creative data-led brand strategies through social media, digital channels and 360° customer experiences.
Brand and Social Media ManagerThe Clove Club Group
London, United KingdomFull Time
Develop and implement social strategy for The Clove Club, Luca and Two Lights, a group of award winning high-end to luxury restaurants in London. The Clove Club is the highest ranked UK entry in the World’s Fifty Best Restaurant and has been awarded a Michelin star. Create imaginative and creative social media content for the restaurants including photography, directing and briefing external creatives, copywriting and management of social media calendar. Community management, competitor tracking, hashtag data, influencer management and analytics and reporting of all social media channels for the restaurant group. Email, website, digital content management, booking data and analytics for the group including Google My Business, Google Analytics, Tripadvisor, Bookatable, Facebook Business Manager, Sevenrooms and Time Out.
Group Senior Brand ManagerNew Look
- London, United KingdomFull Time
Changed perceptions of the New Look brand using deep data analysis and customer insight to develop innovative social-first campaigns, striking visual identities and a fresh brand personality to stand out in a competitive global marketplace. Effectively led the development of New Look’s brand articulation across key brand touch-points of social media, creative and overall marketing campaigns. Researched, created and executed a global social media strategy to supports business objectives presenting the plan to design, buying, marketing, e-commerce, retail and finance. Regularly liaised with international teams in across PR, content, e-commerce, CRM, VM/POS, buying, retail and marketing to align thoughts and drive innovation. Organised large-scale impactful and unique events for customers, press and celebrities to generate social buzz. Launched new younger more fashionable brand identity in November 2016 with focus on social media buzz with events, in-store activity, consumer and corporate PR coverage and paid media. Delivered highly-regarded LFWM on-schedule event (a first for New Look) with Rollacoaster magazine, Boombox club night, celebrity attendees and industry heavy-weights to achieve over £150k PR value in one night from a £20k investment.
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- Strategic Planning
- Marketing Strategy
- Brand Management
- Project Management
- Brand Strategy
- Social Media Marketing
- Email Marketing