Jonny Mahon-Heap

Jonny Mahon-Heap

CopywriterLondon, United Kingdom
+ Info


Pip Jamieson
Matt Willey
Micaela McLucas
Jonny Mahon-Heap

Jonny Mahon-Heap

CopywriterLondon, United Kingdom
About me
London-based copywriter
  • Tom Dixon's How To - Editor
    Tom Dixon's How To - EditorEditor of Tom Dixon's How To magazine, created in partnership with London Design week. Featuring Tom in conversation with Es Devlin, Sissal Tolaas, and more.
  • ZOO Magazine: Issue #51
    ZOO Magazine: Issue #51Sub-Editor
  • Lupita
    LupitaLupita: Queen Of The Moment Some film stars appear to us, fully-formed, as though we’ve known them for an age. Lupita Nyong’o is such a star, her enveloping smile matched by a candour that some stars take decades to master. In light of her new film, Queen of Katwe, receiving rave reviews, Mira Mira sat down with Lupita to discuss representation, fame and her recent Vogue cover shoot with Mario. Your most recent Vogue shoot with Mario Testino took place near your family’s home, in Kenya. Tell us
Projects credited in
  • Becoming Plum with Sarah Lamb
    Becoming Plum with Sarah Lamb
  • 360 Fashion Story - Man About Town
    360 Fashion Story - Man About Town
  • Adriana: Studio Visit
    Adriana: Studio Visit
+ Show more
Work history
    Editor and CopywriterFreelance
    London, United KingdomFreelance
    Copywriting for world-leading luxury brands such as Zegna, Tom Dixon, Smythson, and Olivia von Halle. I create compelling copy across all platforms, including scriptwriting, product copy, creative strategy, editing, and commissioning larger editorial teams. I am also a freelance editor whose work, with a focus on art and cinema, has appeared in AnOther Magazine, Semaine, Little White Lies, and Man About Town.
    Global CopywriterErmenegildo Zegna
     - London, United KingdomFull Time
    I am the sole copywriter for Ermenegildo Zegna, the world’s largest luxury menswear brand, overseeing all global copy for commercial and creative projects. I work with all teams in the business to deliver copy across every market and activity. Key responsibilities: - Working directly with Mr Edoardo Zegna on the tone of voice for Ermenegildo Zegna. - Creating copy, storyboards, and guidelines across all Zegna projects — from store windows to fashion shows. - Working closely with the Creative team to storyboard global campaigns. - Overseeing translations of all marketing, product, and PR copy across Zegna’s global markets. - Editing third-party content in line with Zegna’s tone of voice for large-scale collaborations.
+ Show more
  • Content and Media Writing
  • Copywriting
  • Ad Copywriting
  • Sub-editing
  • Brand Storytelling
  • Social Media Management
  • B2B Copywriting
  • Feature Writing
  • Marketing
  • Brand Tone