A Senior Brand & Marketing leader specialising in building distinctive, desirable brands that consumers fall in love with - always underpinned with solid commercial growth.
Over 20 years expertise, deep knowledge and extensive network across the lifestyle arena - luxury, fashion, retail, auto, hospitality, tech.
Brands include: Burberry; Ralph Lauren; Paul Smith; Capco Covent Garden Estate; Topshop; Oakley; Volvo Cars; IHG Hotels; Atlantis the Palm Dubai; Coca-Cola; Dove; William Grant & Sons; Wedgwood; Spotify; emerging brands and high-growth scale ups.
An engaging leader, personable collaborator and a results-focused pragmatist. I move between leading large, global matrixed, geographically-spread teams across wide portfolios, to smaller companies that need a laser-focused, hands-on approach to grow their brand and business.
Key highlights:
- Adept at managing marketing budgets from 5 to high 9 figures to deliver significant ROI & business objectives
- Led a successful global brand transformation pre-IPO for a world-renowned brand
- Developed brand for a high-growth tech scale up to attract senior leadership and secure 9 figure funding
- Ultimately, ensuring business objectives are in constant focus and exceeded through all activity.
My core specialism (and true passion):
If you have a brand that needs repositioning, reinvigorating or strategic business development to drive commercial growth - let’s talk.
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Since returning to the UK a year ago, I have been consulting as a Senior Brand & Marketing Director, reporting to CEOs and working with C-Suite leaders, across global consumer brands and scale ups while rebuilding my UK network.
If you would like further info, or to discuss how I can help you build a desirable brand and grow a successful business, I’d love to hear from you. Please connect and send me a message.
Dual UK and EU citizenship.
#Brand #Marketing #Commercial #Director #Fractional #CMO #Executive #Interim #Contract #FTC #Available #Opentowork #Luxury #Lifestyle #Creative #Global #Consumer #ESG #Sustainability #Transformation
Work history
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Brand & Marketing DirectorIndependent Senior Consultant to global consumer brands and scale ups
London, United Kingdom
- Developing strategy, positioning and creative direction to be executed through integrated marketing communications and customer experience (including ESG as needed) - leading to overall increased brand value and commercial growth.
- Optimising businesses to secure competitive advantage & market relevance, through commercial & product strategy - from optimising existing offerings to introducing new business models (incl. shifting from wholesale to DTC, connecting the offline/online customer journey, physical/ digital product/ service ecosystems etc.).
- Coaching leaders to develop distinguished, commercially successful brands.
Sectors include: Sustainable fashion, luxury retail, organic beauty, wellness hospitality, high-end tech products, high growth digital platforms.
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Global Head of Brand & Commercial PartnersVolvo Crs
- Sweden
Led Global Brand for Sweden’s most iconic brand: evolving the brand for current & future relevance - while increasing brand value & market share across EMEA, US, APAC.
- Developed purpose-driven Masterbrand strategy and identity across the global business, positioning the brand at the forefront of sustainable luxury lifestyle and advancing leadership position within the premium car segment
- Instrumental in transformation across organisation - from business and product offer to reforming marketing and full brand experience - creating a centre of excellence founded on the intersection between customer, creativity, data and tech
- Reshaped the brand through every touchpoint - internal and external - through coaching high-performing teams and agency partners, and delivering strategic brand, creative and marketing counsel company-wide and across commercial partners.
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Skills
- Advisory Services
- Marketing
- Brand Activation
- Communication
- Strategy
- Business Development
- Strategic Planning
- Branding
- PR
- 360 Campaigns
Education
BA Honours EnglishGoldsmiths, University of London
- London, United Kingdom