Jordanna Andrews
Available

Jordanna Andrews

Lead Creative / DesignLondon, United Kingdom
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Carolina Anzalone
Lucy McArthur
Travis Lee
Jordanna Andrews
Available

Jordanna Andrews

Lead Creative / DesignLondon, United Kingdom
About me
I believe in the power of creativity and strong teams to make a meaningful impact. I am motivated by passionate people and am driven to understand human behaviour and cultural shifts. My process always starts with connection over commerce and emotion over analytics. My specialism has become in-depth research and developing innovative concepts and designing highly technical luxury performance-wear. This has enabled me to express the importance of translating research, to conceptual ideas, to beautiful product and engaging communications.
Projects credited in
  • Jordanna Andrews
    Jordanna AndrewsYou are mine, I named you so. Sizzling skin, Your hair aglow. I’ll catch your brothers, One two three. Cos they’re owned too, By big ole me. Through the hills, And round the bend. I’ll find your aunties, uncles, friends. You’re made for this, Don’t you see? Why so scared, Of lil ole me? It can’t hurt much, I mean no harm. It’s my organic, Free-range farm! Enjoy your stay, It’s quite a view With lots of grass For you to chew. Run along now Don’t be shy I really am An ok guy!
  • Jordanna Andrews
    Jordanna AndrewsThe queen sat watching from a peephole carved through the bubblegum steeple of her barren tower. She was perched on the edge of a squeaky bar stool tipped onto two legs to get a better view. She watched as the boys, who played here not so long ago, skidded their silly boards around the dry concrete. She pulled a long drag from her cigarette and exhaled with slow precision through the tiny hole. The one in the hat went over almost immediately when the wind picked up and was struggling to co
  • SEASON zine: Sustainability
    SEASON zine: SustainabilityHow sustainable is The Beautiful Game? Editorial design with Callum Stephenson for independent football and fashion platform SEASON.
  • Jordanna Andrews
    Jordanna AndrewsI called her Pickle. The night I met her, she came down the caff and sat with me and Dave who’d known her a while. Something about a scuffle in a Tesco carpark. She ordered three gherkins and a Coke. I could see her blood pumping through a vein on the shaved side of her head. Felt I’d never breathed before. 7 weeks I sucked up her youth. She explored my old skin like it was a map to somewhere better. I still look for her at the underpass between us. A rare delicacy it turns out, pickles a
  • Jordanna Andrews
    Jordanna AndrewsI nearly killed a man just to get some peace. So they would lock me up behind a wall she couldn’t climb. Silence at last. Punched his face till it was mush. Miracle he survived poor bloke, he was only delivering a parcel. Doe-eyed little lamb in candle glow headlights. “I know you didn’t mean to hurt him, we will get you out of here. Make a wish!” I will set my hair on fire. My clothes will catch before they’re able put it out. I will be unrecognisable. Maybe then I’ll be free. I wish she
  • Jordanna Andrews
    Jordanna AndrewsI tried to catch you. You were barrelling down a lane near my Nona’s villetta in Terlano without a care for safety. You were pretending to be a butterfly. I was 6, you 4. Again, in Versilia when your glistening arm was framed in light above an amoebic crowd in euphoria. Monarch among moths. Now under a tree in Settignano. Your skirt catches a lazy ride on the breeze as you rise and leave a damp spot in the shape of your face on my shirt. Butterfly wings don’t make a sound. Elsewhere plates s
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Work history
    U
    U
    Associate LecturerUniversity Of The Arts London: London College of Fashion
    London, United KingdomPart Time
    Course lecturer - Visual Research Methods Unit of BA Product Design
    N
    N
    Creative DirectorNot a Number Sport
     - London, United KingdomFull Time
    •Start-up of high-performance technical women’s wear range launching pre-Tokyo 2020 •Creative Direction (including digital and print campaigns), design direction and brand design •Overseeing 60 piece trans-seasonal collection across running, training and swimming •Researching market place and competitor product to present market analysis, proposed range plan and pricing •Management of freelance graphic designers, design assistants, production manager, garment tech •Set up collaboration on wool/sport innovation with Woolmark to launch 2021
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Skills
  • Creative Direction
  • Creative Concept
  • Creative Leadership
  • Brand Design
  • Communication
  • Problem Solving
  • CAD
  • Sustainability Strategy
  • Research
  • Presenting