I believe in the power of creativity and strong teams to make a meaningful impact. I am motivated by passionate people and am driven to understand human behaviour and cultural shifts. My process always starts with connection over commerce and emotion over analytics.
My specialism has become in-depth research and developing innovative concepts and designing highly technical luxury performance-wear. This has enabled me to express the importance of translating research, to conceptual ideas, to beautiful product and engaging communications.
Work history
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Creative–Sustainable FuturesGentleForces
London, United KingdomFull Time
GentleForces is a creative and social impact company born from the ambition to live better, work better and connect more. It blurs the lines between creative agency, design studio, consultancy, innovation hub and brand. Collectively, we explore the tension between thoughtful and impactful, focusing on commercial work, social initiatives and the intersection of both, to create meaningful impact for people and the planet.
Associate LecturerUniversity of The Arts London (UAL)
London, United KingdomPart Time
Course lecturer - Visual Research Methods Unit of BA Product Design
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Skills
- Creative Direction
- Creative Concept
- Creative Leadership
- Brand Design
- Communication
- Problem Solving
- CAD
- Sustainability Strategy
- Research
- Presenting