As a global marketing director, Jordine delivers impactful, multi-platform content, shaping communication strategies and executing campaigns that engage audiences and drive growth.
She has a proven record of launching products and revitalizing brands, most recently rebranding Goodstuff, a 20-year-old, award-winning media agency. This transformation balanced respect for its legacy with a fresh, forward-looking identity.
With over a decade of experience across B2B, B2C, startups, agencies and journalism, Jordine combines expertise in the full marketing mix, top-tier copywriting, and strong business acumen.
Projects
- Style Statement Video SeriesStyle Statement was a topical series centred around occasional wear styling and complimentary accessories. It was launched as an extension of the Wedding Status brand and each week discussed how best to enhance the female silhouette and make a style statement, effortlessly. I led a team of videographers and editors and directed, produced and hosted each episode myself, whilst joined by guest stylist Russell Blackburn of Blackburn Bridal Couture, together we explored the textures, details, cut
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Work history
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GLOBAL MARKETING DIRECTORFutureBrand
London, United KingdomFull Time
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DIRECTOR OF BRAND MARKETINGGoodstuff Communications
London, United Kingdom
I owned the agency's marketing, partnership and advertising strategy
Executed global comms, new business and award strategies
Led a cross-functional creative team of content managers, designers, copywriters and freelancers Set agency and client PR aims and reported on performance
Led the agency rebrand and PR strategy, consisting of the proposition, visual identity, market positioning, redevelopment of websites and governance
Developed evaluation framework using cloud intelligence and interrogated data to inform business plans
Conceptualised industry podcast, "Stuffed in your Ears" Aligned with growth and performance teams to win six multi-million pound new business pitches
Ideated and executed brand campaign which led to winning Campaign "Media Agency of the Year"
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Skills
- Strategic Branding
- Strategic Communications
- Video Production
- Department Leadership
- Community Building
- Social Media Marketing
- Content Creation
- Brand Activation
- Content Ideation
- Community Development
- Audience Engagement
- Strategic Marketing
- Strategic Planning
- Multi-platform Content
- Facilitating Workshops
- Keynote
- Ideation
- Creating Moodboards
- Podcast Production
- Brand Engagement
- Leadership
- Presenting