Jordine Bartlett
Available

Jordine Bartlett

Head of Brand Loyalty and Community EngagementLondon, United Kingdom
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Jordine Bartlett
Available

Jordine Bartlett

Head of Brand Loyalty and Community EngagementLondon, United Kingdom
About me
I am a journalist and accredited marketeer with a passion for delivering brand strategy, multimedia content and developing loyal audiences. It's all about producing relevant, informative and inspiring content that resonates with those who matter most - target audiences and so compelling content sit at the centre stage of my engagement marketing tactics and accuracy and balance have led my editorial judgements when storytelling. I have worked in media and marketing for over a decade, most notably, for the Financial Times, where I led the Culture, Fashion and Lifestyle division for Africa. My key achievements comprised, publishing lifestyle content to 16million readers, generating over £1.5million in advertising revenue and successfully publishing a Luxury Wedding Edition in lifestyle magazine How To Spend It - which increased commercial sales by 15%. I hope to bring my audience insight, tactical marketing skills and editorial experience to a dynamic business that values its employees, champions diversity, has a vibrant working culture and offers increased responsibility and scope.
Projects
  • Dior Beauty
    Dior BeautyOn-screen reporter for Bridelux symposium filmed at Rosewood Hotel, London
  • Future Finance Ambassador Onboarding Day & Creative Content Deep Dive
    Future Finance Ambassador Onboarding Day & Creative Content Deep Dive#TBT It was so wonderful to get customers and students together in one room and gain their invaluable insight into the Higher Education landscape!
  • Style Statement Video Series
    Style Statement Video SeriesStyle Statement was a topical series centred around occasional wear styling and complimentary accessories. It was launched as an extension of the Wedding Status brand and each week discussed how best to enhance the female silhouette and make a style statement, effortlessly. I led a team of videographers and editors and directed, produced and hosted each episode myself, whilst joined by guest stylist Russell Blackburn of Blackburn Bridal Couture, together we explored the textures, details, cut
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Work history
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    Head of Brand Loyalty & Community EngagementFuture Finance
    London, United KingdomFull Time
    Key Responsibilities Lead a high-performing community of brand ambassadors and social influencers whilst driving the growth of brand loyalty programmes across the U.K and Ireland Work cross-functionally to integrate brand and community strategies and align initiatives to accelerate reach Use creative ideation to produce original channel campaigns, as well as national events that boost engagement  Identify opportunities to develop the proposition further by readily utilising data and community insight and acting on findings in real time Nurture ambassador, influencer, stakeholder, strategic partner and key media relationships Manage a test and learn roadmap for new initiatives and engagement tactics and collaborate with key teams and work closely with brand ambassadors to bring ideas to life Accountable for managing the brand loyalty and community engagement budget and reporting monthly output vs spend Notable Achievements Created and implemented the loyalty referral programme and community growth strategy Onboarded a total of 1500 brand advocates, social influencers and employee ambassadors who's purpose is to co-create products, partake in promotional activity and share content with their combined social following of over 1 million. Customer acquisitions has risen by 38% since launch Expanded the marketing mix by using Vimeo, What's App, Podcast, Spotify and Tik Tok as vehicles to deploy organic engagement tactics. A 29% uplift in social engagement and 19% rise in web visits to related content has been recorded
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    Head of Marketing & Audience EngagementLetchworth Garden City Heritage Foundation (Arts and Culture Department)
     - Letchworth Garden City, United KingdomFull Time
    Key Responsibilities Transformed the marketing and communications department into a robust central function which delivered award-winning ATL and BTL campaigns and increased sales and visibility of the organisation's expansive arts and culture portfolio Led the strategic direction of the channel, content, engagement, loyalty and influencer marketing plans Translated insight into effective creative and thereafter led the rebrand project for the art and culture portfolio, which included the launch of an e-commerce platform and App, repositioning of venue loyalty proposition and installation of new shop facias. This resulted in record levels of ticket sales, footfall and engagement Creative guardian for written, visual, video and audio content published across websites, social, email and print  Directly managed a team of 8 within the marketing and communications team with subsequent reporting lines across 4 other commercial venues Accountable for £1 million pound marketing budget Notable Achievements Set and implemented a community engagement strategy, which delivered rich insight and measurable results Recruited a wide demographic of 120 influencers, who led online conversations, created video testimonials and helped increase visibility of the charity amongst their combined network of 70,000 followers Launched the venue hire strategy, recruited the supporting team and successfully introduced a new revenue stream which raised £500k in it's first year
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Skills
  • Strategic Branding
  • Strategic Communications
  • Video Advertising
  • Video Production
  • Department Leadership
  • Community Building
  • Social Media Marketing
  • Content Creation
  • Brand Activation
  • Content Ideation
  • Community Development
  • Audience Engagement
  • Strategic Marketing
  • Strategic Planning
  • Multi-platform Content
  • Facilitating Workshops
  • Keynote
  • Ideation
  • Creating Moodboards
Education
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    U
    Media and Cultural StudiesUniversity of Roehampton
     - London, United Kingdom