As a marketing leader and journalist, I am dedicated to delivering effective brand strategies, multimedia content, and cultivating loyal audiences. My focus is on creating relevant, informative, and inspiring content that truly resonates with target audiences and engagement marketing with a strong emphasis on accuracy, balance, and compelling storytelling is at the core of my tactics.
Among my notable achievements, I have successfully led sales and editorial teams in international markets, resulting in the creation of special reports that generated over £1.5 million in advertising revenue. Additionally, I pitched and published a digital wedding edition of a lifestyle magazine for How To Spend It, which not only increased commercial sales by 15% but also reached new and untapped audiences while forging valuable brand partnerships.
I’m keen to continue leading a marketing function within a dynamic business that places value on its employees, champions diversity and offers opportunities for personal and professional growth.
Projects
- Style Statement Video SeriesStyle Statement was a topical series centred around occasional wear styling and complimentary accessories. It was launched as an extension of the Wedding Status brand and each week discussed how best to enhance the female silhouette and make a style statement, effortlessly. I led a team of videographers and editors and directed, produced and hosted each episode myself, whilst joined by guest stylist Russell Blackburn of Blackburn Bridal Couture, together we explored the textures, details, cut
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Work history
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DIRECTOR OF BRAND MARKETINGGoodstuff Communications
London, United Kingdom
I owned the agency's marketing, partnership and advertising strategy
Executed global comms, new business and award strategies
Led a cross-functional creative team of content managers, designers, copywriters and freelancers Set agency and client PR aims and reported on performance
Led the agency rebrand and PR strategy, consisting of the proposition, visual identity, market positioning, redevelopment of websites and governance
Developed evaluation framework using cloud intelligence and interrogated data to inform business plans
Conceptualised industry podcast, "Stuffed in your Ears" Aligned with growth and performance teams to win six multi-million pound new business pitches
Ideated and executed brand campaign which led to winning Campaign "Media Agency of the Year"
HEAD OF BRAND MARKETINGOtolo
- London, United KingdomFull Time
Hired and line-managed creative team of eight Worked cross-functionally to scale marketing acquisition across various touchpoints
Devised and executed the go-to-market and strategy Redefined company vision, mission and identity and increased platform users by 73% in Q1
Conceived the "Women in Hospitality" viral campaign which contributed to the securing of investment Onboarded brand partnerships through a series of marketing programs increasing global reach in Europe, Asia and the U.S leading to £500k of new revenue
Led the publication of a qualitative magazine, coined "the go-to resource for future of hospitality insights."
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Skills
- Strategic Branding
- Strategic Communications
- Video Production
- Department Leadership
- Community Building
- Social Media Marketing
- Content Creation
- Brand Activation
- Content Ideation
- Community Development
- Audience Engagement
- Strategic Marketing
- Strategic Planning
- Multi-platform Content
- Facilitating Workshops
- Keynote
- Ideation
- Creating Moodboards
- Podcast Production
- Brand Engagement
- Leadership
- Presenting