Jordine Bartlett
Available

Jordine Bartlett

Global Marketing DirectorLondon, United Kingdom
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Jordine Bartlett
Available

Jordine Bartlett

Global Marketing DirectorLondon, United Kingdom
About me
As a global marketing director, Jordine delivers impactful, multi-platform content, shaping communication strategies and executing campaigns that engage audiences and drive growth. She has a proven record of launching products and revitalizing brands, most recently rebranding Goodstuff, a 20-year-old, award-winning media agency. This transformation balanced respect for its legacy with a fresh, forward-looking identity. With over a decade of experience across B2B, B2C, startups, agencies and journalism, Jordine combines expertise in the full marketing mix, top-tier copywriting, and strong business acumen.
Projects
  • Dior Beauty
    Dior BeautyOn-screen reporter for Bridelux symposium filmed at Rosewood Hotel, London
  • Future Finance Ambassador Onboarding Day & Creative Content Deep Dive
    Future Finance Ambassador Onboarding Day & Creative Content Deep Dive#TBT It was so wonderful to get customers and students together in one room and gain their invaluable insight into the Higher Education landscape!
  • Style Statement Video Series
    Style Statement Video SeriesStyle Statement was a topical series centred around occasional wear styling and complimentary accessories. It was launched as an extension of the Wedding Status brand and each week discussed how best to enhance the female silhouette and make a style statement, effortlessly. I led a team of videographers and editors and directed, produced and hosted each episode myself, whilst joined by guest stylist Russell Blackburn of Blackburn Bridal Couture, together we explored the textures, details, cut
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Work history
    F
    F
    GLOBAL MARKETING DIRECTORFutureBrand
    London, United KingdomFull Time
    G
    G
    DIRECTOR OF BRAND MARKETINGGoodstuff Communications
    London, United Kingdom
    I owned the agency's marketing, partnership and advertising strategy Executed global comms, new business and award strategies Led a cross-functional creative team of content managers, designers, copywriters and freelancers Set agency and client PR aims and reported on performance Led the agency rebrand and PR strategy, consisting of the proposition, visual identity, market positioning, redevelopment of websites and governance Developed evaluation framework using cloud intelligence and interrogated data to inform business plans Conceptualised industry podcast, "Stuffed in your Ears" Aligned with growth and performance teams to win six multi-million pound new business pitches Ideated and executed brand campaign which led to winning Campaign "Media Agency of the Year"
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Skills
  • Strategic Branding
  • Strategic Communications
  • Video Production
  • Department Leadership
  • Community Building
  • Social Media Marketing
  • Content Creation
  • Brand Activation
  • Content Ideation
  • Community Development
  • Audience Engagement
  • Strategic Marketing
  • Strategic Planning
  • Multi-platform Content
  • Facilitating Workshops
  • Keynote
  • Ideation
  • Creating Moodboards
  • Podcast Production
  • Brand Engagement
  • Leadership
  • Presenting
Education
    P
    P
    NCTJ Diploma in JournalismPress Association
     - London, United Kingdom
    U
    U
    Media and Cultural StudiesUniversity of Roehampton
     - London, United Kingdom