Work history
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Head of E-commerce & Digital MarketingJottnar
- Cardiff, United KingdomFull Time
In 2018 I managed digital marketing and e-commerce at www.jottnar.com where I doubled online revenue in my first winter season. This was achieved through a website migration to Shopify and a digital marketing strategy that consisted predominantly of Facebook and Instagram targeting, but also Google shopping and YouTube advertising. I can apply this same strategy to your business.
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Search Marketing ManagerAdmiral Insurance
- Cardiff, United KingdomFull Time
I worked as search marketing manager at FTSE 100 company Admiral insurance. My main duties were managing SEO and PPC but also analytics and conversion optimisation.
As part of the same group I managed the SEO team at Confused.com, where we managed to rank #1 for the incredibly competitive search term [car insurance]. My duties included strategy planning, training, link analysis and content distribution. I was also heavily involved in web development, conversion optimisation and analytics.
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Skills
- SEO
- SEO Content
- SEO Optimisation
- PPC
- Social Advertising
- Social Amplification
- Instagram Advertising
- Facebook Advertising
- Google Adwords
- Google Analytics
Education
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DiplomaThe Institute of Direct & Digital Marketing (IDM)
- Teddington, United Kingdom
IDM Postgraduate Diploma in Digital Marketing