Projects credited in
- WeWork and charity: water: Entrepreneurism for the Greater Good• WeWork launches first charitable partnership with charity: water • Commits to donate $30 a month per fruit water dispenser across WeWork NYC locations — the average amount it costs to provide one person clean drinking water in developing countries • WeWork to match the first month of all new Spring sign-ups from this landing page5
- Spotify: How Do You Convince People To Pay For A Service That They Already Get For FreeIn a digital age where the consumer is in complete control of their music consumption, Spotify needs to look at behavioural economics to encourage people to pay for their service. ‘Reciprocity’ is a very underutilized but effective form of human behavior and could prove useful in this situation. Put simply, people will give back to others the form of service and behaviour that they have received first. In this case, it would be a user choosing to pay for the music they stream. Research into volu