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Creativity is at the heart of everything I do and it is my goal to develop and deliver projects that are of the highest standards creatively and drive commercial success. My background is in the creative industries and includes event production, fashion events management, sales & marketing and hospitality. I have delivered strong leadership, have a track record of engaging with senior teams and developed and managed successful, loyal teams. My inspiration comes from the people I meet, the places I visit and living in London surrounded by music, film, some of the best art and cultural spaces in the world and a wonderful range of diverse cultures and neighbourhoods. I feel passionate about looking after and engaging the next generation and sharing insights and knowledge, which I provide through giving lectures to post graduate and diploma students, mentoring event professionals and taking part in industry awards judging panels.
I am working with global luxury, lifestyle and tech brands in the fashion and cultural spaces to devise and deliver successful and impactful experiences. Most recently these include working with Unilever, IKEA and The Lego Foundation at the World Economic Forum (WEF) 2018 in Davos, The Serpentine Summer Party, a Cartier High Jewelry launch event, Chanel X Greg Williams and Es Devlin X Google Arts and Culture. In addition to working in the industry I also support an entrepreneurial female event professional as a mentor throughout 2017/ 18 to develop and further her career and I give lectures on fashion events, private parties and PR at the Event Academy in London.
I was charged with planning and delivering the annual events portfolio of the British Fashion Council with events in London and across the globe, and to develop and deliver the BFC's strategic goals as part of the senior management team. These events include London Fashion Week, London Fashion Weekend, London Fashion Week Men’s, The Fashion Awards and London Show Rooms in Paris and other key international markets.
JCPR, now Edelman Brand, is one of the UK’s leading consumer PR agencies and part of Edelman, the world’s largest public relations firm. Heading up the in-house events team, I was the creative lead and project director for JCPR’s event and experiental activities. My role was focused on client service and project management, developing strategies and working with brands to generate B2C & B2B ideas and experiences, executed across the global Edelman network through managing multiple suppliers and partner agencies.
Inca is one of London's leading creative lifestyle event production agencies. I was a project lead in charge of fashion show and event production, and day to day client contact for all aspects of production from concept stage to delivery.