• 10+ years of Brand & Packaging Design experience
• Award-Winning Designer
I'm a Senior Designer / Art Director specializing in Brand and Packaging Design, fueled by a decade of experience. Passionate about storytelling and problem-solving, I enjoy challenges and continuously seek opportunities for growth and learning. With a keen eye for detail and an open-minded approach, I blend strategic insight with creativity to elevate brands.
I develop brand identities, packaging designs, collateral, music-related designs, and a variety of other visual assets for both digital and print mediums.
AREAS OF EXPERTISE:
▪︎ Creative Conceptual Thinking
▪︎ Brand Storytelling & Identity
▪︎ Packaging Mastery
▪︎ Detail-Oriented Design
▪︎ Collaborative Partner
AWARDS:
▪︎ “WorldStar Award for Packaging Excellence” by World Packaging Organization, 2022
▪︎ “Design Touch Award” by Obal Roku, 2021
▪︎ “E-Commerce Award” by Obal Roku, 2021
View my portfolio 👉 josefihelo.myportfolio.com
Projects
- Rock & VapeVisual identity for a vaping store situated in Spain. The brief was to craft a logo and corresponding merchandising impregnated with a vintage flair. Drawing inspiration from the distinctive lettering of the ’70s, the logo design fuses past and present. While it channels a nostalgic vintage vibe, it doesn't compromise on a fresh, modern appearance. Black and red were chosen for their strong association with the rock genre—black representing the genre's intensity and rebellious spirit, and red c
- TranscendecadenceThis project focused on developing a CD digipack design and promotional materials for Transcendecadence, a Berlin-based band led by Victoria Priester. Their sound is a unique blend of punky ukulele, bluesy guitar, funky bass, and synthesizers, culminating in a psychedelic post-punk experience. To visually encapsulate their sound, the design adopts a contemporary aesthetic marked by vibrant colour contrasts that radiate a modern yet retro vibe, resonating with the band's dynamic energy and style
- La Felina Nail Studio"La Felina", a nail studio based in Spain, aimed to develop a comprehensive brand identity, including its naming and subsequent communications activation. The result was a harmonious combination of the whimsical world of felines with the elegance of beauty treatments. The client's fondness for cats and our desire to infuse a personal connection into the brand name set the tone for our creative journey. This bond paved the way for drawing inspiration from cats' meticulous grooming habits, highli
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Work history
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Senior Designer & Art DirectorFreelancer
Prague, CzechiaFreelance
I collaborate with clients to create impactful brand identities and packaging designs that elevate their market presence. Specializing in visual storytelling and strategic design solutions, my work showcases a commitment to aesthetic excellence and functional creativity.
▪︎ BRANDING SOLUTIONS ▪︎ COLLATERAL ▪︎ PACKAGING DESIGN ▪︎ MUSIC-RELATED VISUALS
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Brand & Packaging DesignerFiala & Sebek
- Prague, CzechiaFull Time
As a Brand and Packaging Designer, I was deeply involved in ideating and bringing to life a wide range of design projects. The heart of my work centred on brand identity, packaging, collateral, and web design. I had the opportunity to collaborate with a diverse clientele base, spanning from local businesses to renowned international brands. Together with a talented team, each project was a collaborative effort in partnership with our clients, understanding and translating the brand's essence into tangible visuals.
💎 From the initial concept to the final execution, I've always prioritized attention to detail and quality, ensuring compelling visual solutions that resonate with the intended audiences.
⭐ Working on brands such as Tchibo, Ahmad Tea, Milka, Amundsen, Bohemia Sekt, Tesco, Connect IT, Président, Maggi, Staropramen, Bohemia Chips, Margot, Fernet Stock, Concept, Sencor, Božkov Republica, Vitana, HealthLink.
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Skills
- Packaging Design
- Adobe Creative Suite
- Visual Communication
- Music Artwork
- Detail Oriented
- FMCG
- Digital Design
- Print Design
- Conceptual Thinking
- Brand Identity
Education
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Bachelor’s Degree in Graphic DesignESD Escuela Superior de Diseño de la Región de Murcia
- Murcia, Spain
Awards
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WorldStar Award for Packaging ExcellenceWorld Packaging Organisation
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"Design Touch" AwardObal Roku
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