Bilingual, ambitious Content & Social Media Specialist with experience in increasing user engagement and interaction through expert content strategy. Offering extensive experience in end–to–end social media management, copywriting as well as building brand awareness and
reputation through innovative online campaigns.
Work history
Content SpecialistInstagram
London, United KingdomFreelance
• Reels content curator who evaluates, examines and reviews
video content that appeals to a large audience (including
Gen-Zers).
• Identify online trends and creators, such as emerging memes
and cultural conversations, by using social media platforms
such as TikTok, Twitter, or Google trends.
• Daily review and curation of video content and playlists for DE
@creators account. I sourced two to three locally relevant
trends, three trending music suggestions, and direct
instructions for our trend report on a bi-weekly basis (on
about.instagram.com/de-de/).
• Review and curate video content and playlists for DE
@creators account daily. So far, 71 German, Swiss and
Austrian creators have been featured on our @Creators
account.
• Furthermore, editorial expertise contributed to a month-overmonth increase in engagement of over 5% in October, up
from 2.5% in May. I helped increase the following for the
@Creators account during the testing period (64,316 vs 33,
278).
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Social Media SpecialistCatena Media
- London, United KingdomFull Time
•Managed social media accounts (4 accounts including
Facebook, Twitter and Instagram) by creating content,
responding to comments from followers, monitoring activities,
and researching trends.
• Over a 5-month period, effective social media management
increased product users by 18%. Used Facebook Ads Manager
to report on social media platform performance and key
performance indicators (KPIs).
• Experienced in running A/B tests on ads, landing pages, and
content to increase both quantity and quality KPIs (click,
engagement, impression, view, and lead)
+ Show more
Skills
- Editing
- Presenting
- Communication
- Teamworking
- German
- Time Management
- Social Media
- Writing
- Marketing
- Social Media Marketing
Education
Master of ArtsGoldsmiths, University of London
- London, United Kingdom
Relevant modules: Media Law and Ethics, Television Journalism Practice, Asking the Right Questions and Journalism in Context.
Produced and edited news stories within strict deadlines for East London Lines. Demonstrated strong researching and newsgathering skills plus reporting stories of global interest with a strong focus on Southeast London.
Increased student readership by 40 % through reporting on topics closely aligned to student interests. Responsible for leading, developing and implanting all aspects of digital communication for the East London Lines website, including delivering daily news, videos, picture galleries and commissioning features.
Directed and led an 8 – minute and a 15 – minute documentary that discussed the natural hair movement in the UK and wheelchair accessibility in London.
Presented four of highly popular East London Lines Plus, a news program. Oversaw the edit, script and recorded voice over content for the packages and program.