About me

Digital Marketing specialist with insightful experience in the design and implementation of digital marketing strategies and managing multichannel campaigns. Innovative communications expert with an instinct for building relationships, demonstrated excellence in developing successful targeted marketing campaigns, online marketing, social media, and data analysis tools. Proven ability to deliver effective marketing communications for internal and external audiences, innovatively combined with the application of social network platforms to generate incremental revenue. Strong team player, with the ability to deliver in fast paced deadline driven environments.

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Work history

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Senior Marketing ExecutiveNewtrade Media
Jan 2021London, United KingdomFull Time
• Accountable for delivering Newtrade Media’s most high profile digital marketing campaigns, driving leads for clients, ensuring KPIs and deadlines are hit • Analyse the results of all marketing activity, presenting findings to stakeholders and making recommended changes to future campaigns to maximise efficiency and ROI • Lead of Newtrade Media’s marketing platform migration, resulting in unified company data • Working with third party agencies to ensure internal and external campaign deliverables are met in a timely manner • Liaising with clients to effectively manage campaigns and relationships, resulting in streamlined campaign processes • Creating and executing email campaigns using Pardot/HubSpot – managing the end to end process • Updating Newtrade Media’s websites to ensure campaign deliverability, using SEO to drive online engagement and visibility
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Digital Marketing ExecutiveNewtrade Media
Jan 2019 - Dec 2020London, United KingdomFull Time
• Fully accountable for shaping the organisation's digital marketing strategy and activity encompassing online marketing, mass email marketing and social media • Developing and implementing the organisation's social media strategy to maximise engagement on key platforms • Overseeing content development and responses, scheduling, and reporting on all social media channels • Planning social media marketing campaigns & successfully integrating online channels into communications offering • Leading marketing campaigns with digital elements whilst simultaneously coordinating offline marketing elements such as direct mail and events • Project managing teams from across the business on wider digital marking developments such as live streaming sessions, social media and search engine optimized web content • Setting up online analytics across digital channels enhancing decision-making around content development and business processes

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Skills

• Email Communications
• Email Marketing
• Email Newsletters
• Mail Chimp
• Social Advertising
• Social Media
• Analytical Eye
• Analytic Skills
• Google Analytics

Education

BA (Hons) Journalism and Media Studies University of Portsmouth
Aug 2012 - Apr 2015Portsmouth, United Kingdom