About me
BA Hons Music/Media and Popular Culture graduate working as a social media manager and digital marketer in music. I have built up experience of implementing strategies to engage with a wide range of audiences across music. Currently looking for a role that will allow me to continue delivering artist campaigns on a larger scale.
Key Skills
Social Media: As a social manager taking responsibility for day-to-day channel management and the overall social strategy. Working as part of a wider team to deliver social media campaigns from major label to independent artists.
Digital Marketing: Digital marketer working primarily in music. Responsible for managing social media and digital marketing campaigns. The majority of my digital marketing experience to date has been aimed towards a youth and student audience.
Music: I have built up experience across the music industry in areas such as A&R, record labels (major and independent) and music distribution. I have an excellent knowledge of artist’s labels and brands within music.
Events: I have a wide range of experience in events from running my own live music events to working at music festivals. Some of the artists who have played my previous events include Leo Stannard (Sony/Black Butter), Martin Luke Brown (Parlaphone) Jinnwoo (GFM Records) Curtis Clacey (Get Twisted)
Work history
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Freelance Social Media Manager/Digital Marketer(Various)
United KingdomFreelance
Have undertaken a range of freelance projects for a range of primarily music-based clients most notably working with artists/events/labels involving
Social Media Management
• Overseeing the overall output on social media, ensuring we stick to the plan
• Working with the team to keep the social plan up to date
• Checking in with the team each day to ensure the days plan is executed correctly
• Posting on behalf of artists if/when required
Social Media Content Strategy
• Implementing a full social media content strategy (daily/weekly/monthly) across all channels and platforms
• Social media channel management
• Tracking performance of posts regularly
• Engaging, reacting and responding to audience
Campaign Planning & Delivery
• Planning a full multi channel marketing strategy
• Key dates/releases highlighted
• Delivering a full strategy specific to individual channels
• Being reactive and constantly updating strategy as campaign is on-going
Audience Growth Strategies
• Suggesting ideas and strategies for growth on specific platforms
• Building engagement online/offline through social and traditional methods
• Continually monitoring audience growth and engagement across platforms
• Managing paid and organic posts
International Marketing OfficerDe Montfort University
Leicester, United KingdomFull Time
(Temporary contract)
Provide support in the delivery of institution-wide marketing activities in order to meet recruitment targets
• Assist in the review, development and implementation of marketing planning
• Develop an understanding of DMU’s target markets and how to effectively engage with prospective students within them
• Work closely with other colleagues to assist in the delivery of consistent and high impact campaigns
• Implement and monitor promotional activity, such as digital advertising and social media campaigns
• Implement detailed and effective CRM-led conversion plans and work closely with marketing colleagues teams to align conversion activities
• Produce engaging and relevant marketing collateral
• Follow all agreed department policies and processes
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Skills
- Digital Maketing
- Social Meda
- Marketing
- Social Content Strategy
- Dance Music
- Events
- Culture Marketing
- Audience-facing Copywriting
- Music Marketing
- Social Media Management
Education
U
U
Communications, Media and Popular MusicUniversity of Northampton
- Northampton, United Kingdom
BA Hons Music & Media and Popular Culture (Joint Honours)