Joseph Goodwin

Joseph Goodwin

Head of Brand & CreativeLondon, United Kingdom
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Arch Habib
Kashane Smith
Giulia Romagnoli
Joseph Goodwin

Joseph Goodwin

Head of Brand & CreativeLondon, United Kingdom
  • Reinventing the BUJ Brand
    Reinventing the BUJ Brand
  • Status - What must a town do to become a city?
    Status - What must a town do to become a city?Introduction: 'Status' is an animated short film exploring a speculative future for Southend-on-Sea which I completed for my Postgraduate degree in Architecture at the University of Greenwich in 2016. As my major design project I was responsible for every aspect of the production, from research, concept design, and storyboarding, to 3D-modelling, compositing, and sound design. Description: In the United Kingdom the honour of city status continues to be publicly misunderstood, persistently pur
  • House Of Plenty (HOP)
    House Of Plenty (HOP)A Dezeen + Mini Living shortlisted design collaboration with No-To-Scale addressing the role of waste plastic in future urban living. Taking something humble, understated or even discarded, and finding use, comfort and pleasure led to our design of a recycled home carved into something which feels luxurious. Within our ‘House of Plenty’, inhabitants should feel a sense of surprise, delight and joy in spaces carved out to mediate alternately between the public and the private.
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Work history
    BUJ Architects logo
    BUJ Architects logo
    Creative DirectorBUJ Architects
    London, United KingdomFull Time
    As a hands-on Creative Director at BUJ Architects I am primarily carrying the role of managing the creative output and brand identity of the practice. Being Head of Creative my responsibilities include overseeing and conducting research and analysis of Architectural and broader design markets to support the employment of emerging digital methods in forms of output and advertising from the practice. As an established practice with 35+ employees, my initial actions involved the design, production and publishing of a practice compendium journal, the animation of a project show-reel, as well as the revitalisation and management of BUJ brand across all facets of visual identity in both print and digital mediums. By supplying creative design guidance and filling an active production role I am responsible for instilling a clear art direction, which is evident in the practice's collective delivery of a distinct aesthetic & style. The role additionally expands to the planning, development, delivery and management of campaign work across several social platforms. This involves utilising skills particularly in html coding, graphic design and motion graphics.
  • Marketing Strategy
  • Social Media Marketing
  • Illustration
  • Design Direction
  • Communications
  • Creative Visualisation
  • Photography
  • Curation
  • Compositing
  • Adobe Creative Suite
    MArch (Master of Architecture) ARB/RIBA Part IIUniversity of Greenwich
     - London, United Kingdom
    BA (hons) Architecture RIBA Part1Newcastle University
     - Newcastle upon Tyne, United Kingdom