As a creative director, I have been responsible for the conceptualisation, execution and management of projects for various clients from pre to post-production. I consistently aim to meet each client’s individual creative goal and expectations in line with the brand DNA. Clients range from advertising campaigns to fashion editorial across multiple activation channels.
As an international fashion and celebrity stylist with agency representation in the UK, USA and Germany. Projects range from editorial shoots to catalogues and celebrity styling to advertising campaigns. Approaching each project with professionalism and creativity, that are individually tailored to meet their set creative brief.
As an educator, I have the privilege of working with some of the leading fashion institutes in the world including the London College of Fashion as a visiting Lead Tutor on the styling programme for the Study abroad programme. This has given me access to students on a global scale. I also work widely in India and China developing specialised local programmes, I wanted to create programmes that had a major focus on the practical side of our industry and the development of student knowledge from a global industry perspective. Mentoring was a natural progression which was for me the joy of nurturing and developing the industry professionals of tomorrow
Skills
- Fashion
- Celebrity Stylist
- Editorial Styling
- Commercial Styling
- Creative Art Direction
- Fashion Concept
- Fashion Advertising
- Shoot Organisation
- Casting
- Budget