My name is Joseph Woodcock and I am a BA Advertising and Marketing graduate from Lancaster University. I achieved a 2:1 for my degree at Lancaster University and have continued my education by pursing a masters degree in Creative Advertising at Edinburgh Napier University. During my studies I have covered many different diverse topics such as Digital Marketing, Advertising, Advanced Consumer Behaviour and Market Research. I have experience in customer service, leadership, working in teams and meeting tight deadlines, from my various internship and my entry role as an SEO Assistant at iProspect. I am currently progressing my career into marketing and advertising, with my current role as a Junior Account Executive at ZEAL Creative based in Manchester.Locked Pro Plan feature
ZEAL's passion is helping bring brands to life through campaigns that engage, inspire and motivate consumers into action at key moments on the path to purchase. Specialising in Fast Moving Consumer Goods, ZEAL increase penetration, increase rate of sale and market share to help them become trusted by some of the world’s biggest brands like, Kellogg’s, Nestlé, PZ Cussons, McCain Foods, ARLA Foods and Pringles. During my time at ZEAL as a Junior Account Executive, I have worked mainly on the Nestlé, Pringles EMEA and A.G. Barr accounts and have been responsible for: - General project management - Developing promotion T&Cs and FAQs - Developing campaign budgets and time-plans - Campaign idea generation - Liaising with suppliers - Producing detailed presentations and reports - Attending client meetings and calls - Carrying out internal and external communications via email - Carrying out graduate recruitment
iProspect is a multi-national digital agency specialising in strategy and planning to execution, across channels such as SEO, PPC, Social, Display and Affiliate marketing. iProspect is also apart of the Dentsu Aegis Network along with other well known agencies such as Carat and Isobar. During my time as a SEO Assistant for iProspect I was responsible for various tasks for many high profile clients, including: - Blogger and influencer outreach - Producing meta audits of client's websites - Carrying out keyword research - Generating content marketing ideas - Carrying out back link analysis for client's websites - Producing detailed presentations and reports - Attending client meetings and calls - Carrying out internal and external communications via email
RAPP is a multinational advertising and marketing agency that creates real value for brands, through creating real value for their customers. They do this by balancing Precision & Empathy: the ability to understand real people through data, and the smarts to meet their individual wants and needs. During my time at RAPP I was part of a creative team with my creative partner Lucy Ferguson. We were responsible for: - Conceptualising and creating ideas on varied set briefs - Partaking in briefing meetings - Using Photoshop to develop visuals - Insight generation - Client research to help produce creative ideas
iProspect is a multi-national digital agency specialising in strategy and planning to execution across channels such as SEO, PPC, Social, Display and Affiliate marketing. iProspect is also apart of the Dentsu Aegis Network along with other well known agencies such as Carat and Isobar. During my time as a paid intern for iProspect I worked in conjunction with Carat's communications and planning team and was responsible for such tasks as: - Creating internal and external service documentation and spreadsheets - Aiding with media planning and buying - Attending client meetings - Developing social media strategy - Internal and external relations via emails and meetings
Caliber is an organic marketing agency specialising in integrated SEO, Content and Social Marketing. Caliber combines smart insight, creativity and technical expertise to earn brands exceptional digital coverage. During my time at Caliber, on the content marketing team, I was responsible for: - Generating content marketing ideas for large clients - SEO database management - Competitor research and analysis - Providing design ideas for various content marketing executions
Status Social is an award-winning social media agency that manages the social media for companies in the United Kingdom and internationally. They are one of the UK's longest established and most experienced specialist and have trained more than 1,500 business people in using social media. Some of the businesses they have worked with include: ITV NHS Marriott Hotels East Midlands Trains Denby Pottery Motorpoint VINCI Park Saniflo Derby City Council Nottingham City Council University of Derby Nottingham Trent University Vision Express Derbyshire County Cricket Club During my time at Status Social I was responsible for: - Using Twitter, Facebook and Instagram to find and target potential consumers for clients. - Writing and scheduling posts on Twitter and Facebook for Status Social and their clients, using programs such as Tweet-deck and Buffer to do so. - Visual content creation for different social media platforms. - Interacting with communities and people on Twitter and Facebook for clients.
Volunteered as an intern at Status Social, a social media consultancy and management agency located in Derby, for five weeks during summer in which I worked in a team carrying out many different tasks such as: - Writing research reports for national and international clients. - Using Twitter and Google+ to find and target potential consumers for clients including a multinational shower and pump manufacturer. - Writing and scheduling posts on Twitter and Facebook for Status Social and their clients, using programs such as Tweet-deck and Buffer to do so. - Visual content creation for different social media platforms. - Interacting with communities and people on Twitter and Google+ for clients.
During my studies I have covered many different modules such as Campaign Creation, Creative Toolkit, Planning in Advertising and Digital Creative. I have also worked on many live client briefs during my time on the course for large companies such as Motors.co.uk and Historic Scotland.
During my studies I covered many different diverse topics such as Digital Marketing, Advertising, Consumer Behaviour, Advanced Consumer Behaviour, Market Research, Strategic Marketing, Brand Strategy, Routes to Market and Creative and Critical Communications. Also for my final year advertising consultancy module we had to create a digital advertising campaign for a well known FMCG brand in conjunction with Saatchi & Saatchi. We were given a creative brief on the requirements for the campaign and then had to conduct primary and secondary research to help us to produce the creative deliverable. The project then culminated in a final report and presentation. The presentation of which we had to show at the Saatchi & Saatchi offices in London to several of their key management team and account management professionals. Overall the whole project was a success, with Saatchi & Saatchi and the FMCG brand finding our work and presentation extremely valuable and insightful, resulting in us receiving an A grade for the module.