My name is Joseph Woodcock and I am a BA Advertising and Marketing graduate from Lancaster University. I achieved a 2:1 for my degree at Lancaster University and have continued my education by pursing a masters degree in Creative Advertising at Edinburgh Napier University. During my studies I have covered many different diverse topics such as Digital Marketing, Advertising, Advanced Consumer Behaviour and Market Research. I have experience in customer service, leadership, working in teams and meeting tight deadlines, from my various internship and my entry role as an SEO Assistant at iProspect. I am currently progressing my career into marketing and advertising, with my current role as a Junior Account Executive at ZEAL Creative based in Manchester.
Work history
Z
Z
Junior Account ExecutiveZEAL Creative
Manchester, United KingdomFull Time
ZEAL's passion is helping bring brands to life through campaigns that engage, inspire and motivate consumers into action at key moments on the path to purchase. Specialising in Fast Moving Consumer Goods, ZEAL increase penetration, increase rate of sale and market share to help them become trusted by some of the world’s biggest brands like, Kellogg’s, Nestlé, PZ Cussons, McCain Foods, ARLA Foods and Pringles.
During my time at ZEAL as a Junior Account Executive, I have worked mainly on the Nestlé, Pringles EMEA and A.G. Barr accounts and have been responsible for:
- General project management
- Developing promotion T&Cs and FAQs
- Developing campaign budgets and time-plans
- Campaign idea generation
- Liaising with suppliers
- Producing detailed presentations and reports
- Attending client meetings and calls
- Carrying out internal and external communications via email
- Carrying out graduate recruitment
i
i
SEO AssistantiProspect
- Edinburgh, United KingdomFull Time
iProspect is a multi-national digital agency specialising in strategy and planning to execution, across channels such as SEO, PPC, Social, Display and Affiliate marketing. iProspect is also apart of the Dentsu Aegis Network along with other well known agencies such as Carat and Isobar.
During my time as a SEO Assistant for iProspect I was responsible for various tasks for many high profile clients, including:
- Blogger and influencer outreach
- Producing meta audits of client's websites
- Carrying out keyword research
- Generating content marketing ideas
- Carrying out back link analysis for client's websites
- Producing detailed presentations and reports
- Attending client meetings and calls
- Carrying out internal and external communications via email
+ Show more
Skills
- Advertising
- Marketing PR
- Account Management
- Marketing
- Social Media Marketing
- Art Direciton
- Ad Copywriting
- Illustration
- Drawing
- SEO
Education
E
E
MSc Creative AdvertisingEdinburgh Napier University
- Edinburgh, United Kingdom
During my studies I have covered many different modules such as Campaign Creation, Creative Toolkit, Planning in Advertising and Digital Creative. I have also worked on many live client briefs during my time on the course for large companies such as Motors.co.uk and Historic Scotland.
L
L
BA(Hons) Advertising and Marketing Communications 2:1Lancaster University
- Lancaster, United Kingdom
During my studies I covered many different diverse topics such as Digital Marketing, Advertising, Consumer Behaviour, Advanced Consumer Behaviour, Market Research, Strategic Marketing, Brand Strategy, Routes to Market and Creative and Critical Communications.
Also for my final year advertising consultancy module we had to create a digital advertising campaign for a well known FMCG brand in conjunction with Saatchi & Saatchi. We were given a creative brief on the requirements for the campaign and then had to conduct primary and secondary research to help us to produce the creative deliverable. The project then culminated in a final report and presentation. The presentation of which we had to show at the Saatchi & Saatchi offices in London to several of their key management team and account management professionals. Overall the whole project was a success, with Saatchi & Saatchi and the FMCG brand finding our work and presentation extremely valuable and insightful, resulting in us receiving an A grade for the module.