About me
Content lead, editor and cultural insights researcher with 10 years’ experience as a writer and editor, and 5 years’ experience within startup environments. I hold a MSc in social and cultural anthropology, earned following two months of ethnographic research into Ayahuasca tourism in the Ecuadorian Andes.
Most recently I've worked as Head of Content at AwayAway, an AI-assisted digital travel agency. I oversaw the content ecosystem, including commissioning and managing a network of 15+ international travel journalists, producing UX copywriting and shaping the brand tone of voice. Formerly Head of Content at Quantum Temple, a regenerative travel startup powered by blockchain technology, I oscillate between management, operations and creation. I also have a track record of pitching ideas and producing work for magazines, brands, and research and trend forecasting agencies.
I'm a digital nomad who discovered a love for island living in Latin America in 2023. Before embracing this lifestyle, I earned my stripe working for London-based editorial teams, including as a Senior Commissioning Editor and Travel Writer at travel startup Culture Trip. Previously, I've worked in-house at an independent fashion magazine and within luxury e-commerce.
My lifestyle and travel journalism has seen me babble at trees in a bid to rewild my spirit for Telegraph Travel, hop in a CO2 bath in the Czech Republic for ABTA Magazine, spend the night in an Italian 11th century chapel for Culture Trip, and report on Ukrainian Fashion Week for an independent fashion magazine. I’ve explored conscious consumption in London, spotlighted the community redefining Johannesburg's inner-city landscape, examined the link between sightings of hazardous waste and Indigenous communities in Nova Scotia, Canada, and chatted climate change with the producer of Seven Worlds, One Planet. I've also written extensively across lifestyle pillars: test-driving wellness trends, covering London fashion week, and interviewing numerous fashion designers, photographers and artists. As an editor, I've project managed and delivered huge volumes of travel and hotel-focused articles from award-winning journalists.
As of 2025, I’m also working as a somatic coach and psychedelic integration guide. My website josephineplatt.com details my body-based coaching approach for mind-first people, and my trainings with The Embody Lab, Polyvagal Institute and Chacruna Institute.
Work history
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Freelance Writer, Editor & Cultural Insights ResearcherJosephine Platt
London, United KingdomFreelance
As a freelancer, my work spans compiling well-researched, zeitgeisty reports – where I speak to experts about topics such as future of travel and the future of remote work – to writing about Czech spa traditions and space hotels for travel magazines. I've compiled newsletters and written features for an independent cultural insights agency – covering topics from the Great Replacement Theory to conspiratorial thinking – and produced features about innovative beauty treatments and more for newspaper supplements.
I've been commissioned to produce work for: APL Media (The Guardian, The Telegraph), ABTA Magazine, Anthropolitan (UCL), Canvas8, Culture Trip, Dazed Digital, Euronews Travel, Expedia x ROADBOOK, GetYourGuide, Hunger Magazine, Paper Journal, Refinery29, ROADBOOK, Telegraph Travel, Telltale Research, The Future Laboratory x Intrepid Travel, and others.
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Head of ContentAwayAway
- London, United Kingdom
– Managed a network of 15+ top-tier travel journalists, commissioning destination pages that feature luxury and modern hotels, things to do and foodie recommendations.
– Oversaw the commissioning process from ideation, briefs, editing and feedback loop, budget management and invoicing. Commissioned and edited 100 global travel guides utilising network.
– Owning content ecosystem, including UX copywriting.
– Developed brand voice and House Style Guide, collaborating with marketing and visual to position the brand to go-to-market.
– Trained LLM for all AI-generated copy aspects.
– Onboarded a photo editor to collaboratively shape the visual identity.
– Content management of GPT-generated content, refining tone of voice and editing 950+ destinations.
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Skills
- Content Management
- Editing
- Writing
- UX Copy
- Brand Identity
- Copywriting Editorial
- Copy Proofing
- Commissioning Content
- Project Management
- Cultural Anthropology
Education
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MSc Social and Cultural AnthropologyUniversity College London
- London, United Kingdom
I hold a MSc in social and cultural anthropology, earned following two months of ethnographic research into Ayahuasca tourism in the Ecuadorian Andes. Alongside core modules of theory, comparative analysis and methods in ethnography, modules included psychological anthropology and cultural psychology, and anthropology of religion. I also audited a module in the history of madness and its cross-cultural perceptions.
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BA JournalismKingston University
- London, United Kingdom
• Specialised in investigative methodologies, digital, magazine and fashion journalism.
• Completed modules in ethics and media law.
• Create a 16-page magazine using Adobe Creative Suite.
My dissertation explored the ethics of journalistic subterfuge – questioning whether deceit is ever justified in pursuit of the truth. I used qualitative research methods, in the form of in-depth interviews with prominent investigative journalists, including a Pulitzer Prize winner, to form my conclusion.