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josh akapo

co-founder of archtype, creative agency. strategist.London, United Kingdom
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josh akapo

co-founder of archtype, creative agency. strategist.London, United Kingdom
About me
residing in the creative industries (marketing & advertising) space, working in merch, insights/research and strategy. co-founder of archtype; creative agency moving at the pace of culture in merch, design & digital. research at Hype Collective, student marketing agency. comms & marketing at Joined Up Thinking, youth mentoring not-for-profit.
Projects
  • #youthcertified #passiton, "Hot House Week" with NHS Organ Donor, 23red & Joined Up Thinkingwe brought together five amazing young creatives who'd never worked in-agency before (Sofia, Merle, Hillary, Jonathan and Stafi) to create a nationwide campaign targeting 16-17 year olds about the change-in-law for organ donation in england. for more information, please visit https://bit.ly/2TdQY4j.
  • organ donation: "Joined Up Thinking" x "NHS Blood and Transplant"with help of young black creatives, we're encouraging conversations about organ donation amongst black communities in "North London", and the "UK" at large. find out more here: https://www.royalfree.nhs.uk/news-media/news/writer-who-received-transplant-as-a-teenager-to-speak-at-organ-donation-event-next-month
  • "Hype Mentoring", with "Hype Collective"a mentoring programme for young people who want to break into the world of work. began in marketing & advertising. for more information, please visit hypecollective.co.uk/mentoring.
  • "Black History Month" 2018 project.an article featuring 8 young black voices in the uk, from a range of industries. started off as a tweet (see below). to read it, please visit https://studenthighstreet.com/articles/8-young-black-british-voices-you-need-to-know-about.
  • "Making Waves", a "Joined Up Thinking" events series.youth conference showcasing young bame talent in society. includes "Making Waves" (jan 2017), "Making Waves: Staying Above Water" (jul 2017) and "Making Waves: You CAN Be!" (jul 2018). for more information, please visit joinedupthinking.uk.com/our-work.
  • modelling, features, and stuff.i model sometimes, and i've been featured in a social media advert for "giffgaff". for more information, please visit joshakapo.com/project/other-stuff.
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Projects credited in
  • Joined Up Thinking - Youth Conference - 'Making Waves'Making Waves w/@joinedupthink - Joined Up Thinking JUT - 'is a Community Interest Company (not for profit organisation) that empowers young people through mentoring, to be the best they can regardless of race, culture or gender. We believe that by working together - being our brother's or sister's keeper, we can enable and encourage others to stand out and reach their full potential'. This was a JUT event with many guest speakers and myself where I spoke about my unique approach to consultanc
  • Organ Donation Champion (ODC)Every year many people die while waiting for an organ transplant. A disproportionate number of those people come from black ethnic groups.
  • This Black History Month 2020, meet 100 rising stars inspiring changeWe still have a long way to go when it comes to conquering the lack of diversity in all industries – which is why it is so important for us, as a platform, to use our force for good. True diversity at every level is the key to innovation and success, so we celebrate and promote Black talent throughout the year, including via our list of brilliant Black leaders. This is definitely not an exhaustive list, so we’re always looking to unearth more incredible rising stars to feature and promote, to h
  • Hype Collective - #HypeMerchHype Collective, a student marketing agency, needed merch for their team of student brand ambassadors. It had to look fashionable enough that everyone would wear it, but simple enough that everyone could wear it. This is what we created. For more information, contact us on hello@archtype.co.uk. Website coming soon: archtype.co.uk.
  • Merch at Lovebox Festival 2016 - LVBX FreshMerch for Lovebox Festival and Stormzy. For more info, please visit joshakapo.com/project/archtype/.
  • Days Like This Brunch - #DLTLDN MerchOne of the biggest and best black-owned events in London, Days Like This (DLT) Brunch, needed their own merch for their summer run of events. They wanted to represent their city, London, and show they're taking over. This is what we made. For more information, please contact us on hello@archtype.co.uk. Website coming soon: archtype.co.uk.
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Work history
    H
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    Youth Marketing AssistantHype Collective
    London, United KingdomFreelance
    student marketing agency. grassroots campaigns reaching students on campus, on socials and in media.
    Communications and Marketing DirectorJoined Up Thinking (JUT)
    London, United KingdomFreelance
    youth mentoring not-for-profit organisation. helping young people to stand out and reach their potential.
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Skills
  • Event Curation
  • Digital Marketing
  • Research Insight
  • Campaign Strategy
  • Strategic Partnerships
  • Merchandise Planning
  • Creative Research
  • Youth Engagement
  • Mentoring
  • Social Impact
Education
    BA (Hons) Spanish and ManagementKing's College London
    London, United Kingdom
Awards
    BIMA 100BIMA
    rising stars category.