Based in the global headquarters of Gorillas App in Berlin, I'm part of the Brand team that creates springboards for international campaigns, social media activations and storytelling, and supports partnerships with the likes Paris Saint-Germain and Highsnobiety.
I’ve previously worked or wrote for the likes of gestalten, Refuge Worldwide, Vice, The Independent, London Evening Standard, London College of Fashion, and more. Always on looking for interesting stories and opportunities.
Communications Officer at London College of Fashion and Journalist. Within my position, I'm responsible for:
- Editorial content and strategy
- Social media management and delivering campaigns
- Communications of brand messaging, voice and guidelines
- Working with other departments to deliver successful and engaging events
I also work on a variety of other projects within journalism, photography, social media, marketing and strategy for various companies and publications.
Projects
- Gorillas x Paris Saint-GermainWatch out Paris Saint-Germain � The latest Gorillas TV spot in France and also shown during the FA Cup final last month. Sara Layadi, Lilli Fuchs, and I created this concept alongside YARD AGENCY which features Neymar, Ramos, Verratti, Kimpembe, and Wijnaldum. The brief came from myself and I lead the project as Creative Strategist and account manager/stakeholder from start-to-finish. A small team of us from Gorillas Global and the French team attended the shoot at Parc des Princes and managed
- Gorillas App: Whatever x WantsIntroducing our Gorillas 'Whatever X Wants' campaign with The Or � Months and months of data-mining is a similar roundup to Spotify's yearly roundup, this campaign peeled back the layers of the weird and wonderful shopping habits that make up the Gorillas customer base. Filmed in London, this 360 campaign went live in seven markets across the world and features the likes of Mr Bingo and Hak Baker. Here's a little recap via Campaign Live https://www.campaignlive.co.uk/article/online-delivery-se
- The Battle for Britain's Iconic Railway Arch NightclubsThe UK's clubbing scene has taken a real pounding of late. A recent report showed that half of the nation's nightclubs have shut their doors since 2005. I wrote a piece for Vice and worked with many of Britain's underground music establishments including, Corsica Studios, The Steelyard and Warehouse Projects to name a few. Read the article here: www.vice.com/en_uk/read/clubs-in-railway-arches
Projects credited in
- David Bowie is...one of usTo coincide with the 2013 exhibition David Bowie is...staff and students from University of the Arts London including Jackie McManus, Caroline Stevenson and Charlie Craggs supported by the learning team at the V&A worked with young people from David Bowie's former school, Ravens Wood School in Bromley, on a short film entitled David Bowie is...one of us. The film was produced by 3AngryMen film production company and music producer, Robert Worby and includes original choreography, costumes and
Work history
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Senior Brand & Content StrategistGorillas
Berlin, GermanyFull Time
Based in the Berlin HQ, I help bring the brand vision alive through visual storytelling across multiple forms of content. Responding to creative briefs and owning the whole lifecycle of brand creative assets production, I work within the team shaping and leading global content.
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Head of Contentgestalten Verlag
Berlin, GermanyFull Time
As the digital voice leading gestalten, I developed, strategized, and create digital content for all channels from digital to visual. My team is the digital face of the brand and my work documents the vision through written storytelling on Journal, video production, social channels, and newsletter communication. I produce content and editorial that reflects our publishing schedule and community from architecture to food to design, plus work with external partners such as Highsnobiety, Kinfolk, Marvel, and Openhouse.
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Skills
- Journalism
- Social Media
- Writing
- Communications
- Radio Broadcasting
- Magazines
- Brand Strategy
- Photography
- Content Creative
- Team Collaboration
Education
BA Broadcast JournalismUniversity of The Arts London (UAL)
- London, United Kingdom
I was News Editor for my Final Major Project and finished with a 2:1.
BA (Hons) Broadcast JournalismUniversity of The Arts London (UAL)
- London, United Kingdom
BA (Hons) Broadcast Journalism, 2:1.
Awards
London College of Communications Journalism Writing Award
Winner of the annual Journalism Writing competition on my final-year and secured a placement at The Independent and London Evening Standard as a result.