About me
Highly motivated and resourceful marketer, with 10 years experience running integrated campaigns, developing content strategies, orchestrating events and building partnerships. Most recently, I served as the Senior Marketing Manager for EMEA for a leading US-based software company, with a broad remit overseeing all marketing functions in my region.
Work history
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Senior Marketing Manager, EMEAOutreach
- London, United KingdomFull Time
- First Marker hired in Europe. Leadership team. Created new growth strategies, owned budgets and led reporting.
- Ran integrated campaigns that helped us to deliver revenues of 146% vs target over the first two years in role.
- Developed and orchestrated a large-scale flagship event with 350+ attendees, delivering 7.5x ROI vs spend
- Launched a program of VIP engagement campaigns across the UK and EU, generating $2-3m of new pipeline per half.
- Developed a customer engagement program to build champions, create use cases (12x published) and minimise churn.
- Led weekly Europe-wide briefings, to enable customer-facing teams with campaign assets, reporting and processes.
- Owned all field activity in the UK and EU, running 40+ launches, dinners, exec experiences and meetups each year.
Global Marketing ManagerPrivitar
- London, United KingdomFull Time
- Launched Privitar’s flagship UK event, growing it from 120 people in 2018, to 600 in 2019, with 300 also in New York.
- Established Privitar in the US market through targeted campaigns (helping win deals with Citi Group and BNY Mellon).
- Worked hand-in-hand with sales to identify and engage target buyers at the NHS and HSBC, resulting in large new deals.
- Launched the data privacy community, and grew it from 0-3000+ data leaders, creating $5m+ in new opportunities.
- Managed the rebrand of Privitar by a leading creative agency, which included the website and all public-facing assets.
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Skills
- Marketing
- Market Strategy
- Content Strategy
- Campaign Management
- Project Management
- Event Marketing
- Affiliate Marketing
- Partnerships
- Copywriting
- CRM
Education
English Literature BAUniversity of Leeds
- Leeds, United Kingdom
2:1 achieved