Josh Jalloul Brand Consultant

About me

Industry recognised and awarded marketer - specialising in strategic planning, campaign ideation, brand and influencer partnerships, branded content and social media activation. Strong academic and theoretical foundations are applied to 12 years of experience in the marketing industry.

Questions Projects Experience Team

Work history

FounderBrand Hatch Ltd

May 2017London, United KingdomFreelance

Josh is the founder of a small Marketing Consultancy called Brand Hatch which specialises in Brand Strategy and Communications that help develop and grow brands for startups and small to medium-sized businesses. Brand Hatch came about as a mission to help people with passion channel their energies and translate them into informed brand & communications strategies. Examples of my work include the rebranding of Pots&Co, and the creation of a new brand to the market - The Raw Tonic Juicery (brand identity, mission and USP, packaging and subbrand product lines). I've also consulted on a number of other startups and business concepts including a US based online pet store and a sport tech app.

Head of Partnerships, FoodImmediate Media

Feb 2016 - Mar 2017London, United KingdomFull Time

Led a team the cross-platform creative business for the UK's largest food media group in print and online including BBC Good Food. Managed a team of 6 (advertising sales and project management), and collaborated with the creative and editorial departments. Responsible for continued revenue growth, pitching new business, creating campaign concepts and delivering them through to execution.

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Skills

Media Analysis
Media Campaigns
Communication
Brand Analysis
Brand Architectue
Brand Agency
Strategy
Ad Campaigns
Strategic Planning
Marketing Strategy

Education

Copywriting DiplomaCIM | The Chartered Institute of Marketing

Jan 2014 - Feb 2014London, United Kingdom

I took on this advanced course in copywriting to hone in on my creative writing skills and powers of persuasion to construct creative and effective campaigns for clients.

MA (Hons) Marketing ManagementUniversity of Westminster

Jan 2010 - Mar 2011London, United Kingdom

Advanced knowledge of the marketing function, and supporting marketing channels. Every element of this course was challenging and helpful in learning clients’ business needs and demands in the new global economy. Thesis: “Green advertising effectiveness of utilitarian and value-expressive appeals in the UK domestic energy sector: A consumer behaviour perspective”. Winner of the Open Prize for postgraduate studies by the Worshipful Company of Marketers.