About me
Multilingual strategist with a broad skillset and extensive experience working with leading international brands in the creative and media industries. Passionate about the possibilities of new ideas and the power of stories to inform, excite and influence.
Work history
StrategistNirvana CPH
London, United KingdomFull Time
Founded in 2004, Nirvana Creative Production House is a London-based agency that provides creative support and production solutions for leading global brands in the luxury fashion, sportswear and hospitality sectors.
Reporting directly to the Sales Director/Owner and Operations Director/Owner, the Strategist role was created in order to shape and lead a process of comprehensive business transformation.
Key achievements:
• Created and delivered a three-stage plan to identify and address opportunities for – and barriers to – change in line with the broader vision of the business Directors/Owners, comprising: (a) individual employee consultations; (b) departmental consultations, and; (c) implementation groups;
• Interpreted and synthesised the results of employee feedback, alongside the stated aims of the Board and external market conditions, to develop a plan focused on transforming: (a) employee engagement; (b) internal systems & processes; (c) organisational structure; (d) sales strategy, and; (e) marketing strategy;
• Developed a new visual identity for the business as an initial signal for change, for roll-out during 2020;
• Consolidated the business’ offering to customers in order to simplify messaging and reaffirm competitiveness in the marketplace;
• Gained buy-in for the transformation project from stakeholders at all levels of the business, drove engagement, and maintained collective involvement in the strategic plan for commercial realignment and business change.
Creative ProducerNirvana CPH
London, United KingdomFull Time
Working on-site at the London headquarters of a major global fashion house in a full-time consultancy and production capacity, alongside key stakeholders in the Creative Media & Design division, encompassing Brand, Beauty, Experience, Architecture and Marketing.
Key achievements:
• Part of an in-house team from Nirvana CPH providing dedicated, full-time support to the client's creative powerhouse, responsible for all non-apparel design output;
• Unique role encompassing elements of research, production, account management and business development, requiring consistently high levels of creativity and organisation, and excellent interpersonal skills;
• Focused on, but not limited to, material innovation and multimedia graphics application across print, packaging, marketing, visual merchandising and customer-facing retail environments;
• Building briefs in partnership with design teams and project managers, in order to deliver truly end-to-end projects – from concepts and prototyping, through tendering and budget management, to production and worldwide logistics;
• Mixture of (a) annual, (b) seasonal campaign-led, and (c) ad hoc projects, responding to marketing calendars, changing creative landscapes and the adapting requirements of the brand;
• Managing and continually expanding an extensive global supplier network, drawing on relevant expertise and experience to select those best-suited for specific projects based on appreciation of cost, time, resource, location, etc.;
• Using a bespoke online workflow system to effectively manage all past, current and future projects, tracking status, specifications, costs, supplier information, invoicing, etc.;
• Intimate knowledge of the inner workings of a global luxury fashion brand, and an understanding of global campaign rollouts across different media, formats and departments.
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Skills
- Fluent English
- Fluent French
- Fluent Spanish
- Content Commissioning
- Sub-editing
- Production
- Print Journalism
- Account Management
- Insight Analysis
- Research Projects
Education
MA French & SpanishUniversity of Cambridge
- Cambridge, United Kingdom
Four-year course including a one-year placement in Paris, France.