About me

Working in Marketing for Referment (RecTech for Financial Services, Technology, Legal and Insurance) in London. Part-time guitarist, full-time coffee drinker.

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Work history

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Head of MarketingReferment
Nov 2018London, United KingdomFull Time
Referment is a social recruitment platform that lets users earn from their professional network by referring connections to new roles in Finance, Technology, Legal and Insurance.
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Marketing Executive - Brand & AssetsSolera Autodata
Apr 2016Maidenhead, United KingdomFull Time
Reports directly to Group Head of Marketing and Chief Strategy Officer. Evolves brand and overall marketing strategy using analytical insight of user data and market research. Achieved e-commerce sales of £2m across 18 months using a digital content strategy aimed at driving traffic to international website. Developed platforms for distributors and group partners to access brand collateral, helping them sell Autodata in their regions. Resulted in increased indirect sales and better brand visibility worldwide. Wrote and delivered a comprehensive brand strategy following acquisition in 2017. Defines tone of voice, messaging and brand compliance. Evolved creative assets and implemented a strict sign-off process company wide. Designed campaign assets for social and paid media (messaging and creative) for global use. Project managed exhibitor attendance international events including Automechanika Frankfurt (>130,000 delegates). Controlled budgets of £100k-200k for exhibition schedule.

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Skills

• Marketing
• Marketing Strategy
• Copywriting
• Brand Management
• Content and Media Writing
• Event Organisation
• Digital Marketing
• Email Marketing
• Brand Strategy
• Communications

Education

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Digital Marketing Leadership Programme by GoogleSquared Online | Developed with Google
Apr 2016Oxford, United Kingdom
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PgDip Oxford Brookes University
Jan 2014 - Jan 2015Oxford, United Kingdom

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