About me

An eclectic thinking creative individual - has worked & collaborated with a plethora of leading global streetwear & fashion brands. My extensive knowledge included with my skill sets and creative eye allow me to align with the current creative climate and stay 10 steps ahead of all things digital - From content creation on social media to fashion photography. Worked with the likes of NIKE, ASOS, ADIDAS, RALPH LAUREN, UGG, HUNTER BOOTS, NEW BALANCE, SKULLCANDY My personal work focuses on the intersection between youth, music, fashion & skate culture within London, whilst capturing raw and unguarded reality.

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• Fresh to this. Got a lot to put up. Any tips?

Projects

• 6

  SQUARESPACE | All You Need To Launch A Cult Skate Brand1st ever LEAD ROLE - Definitely not the last. The ad is currently on 7.1m views on YouTube! Shot this one in London in a very homely location - BaySixty6. Bay was the first park I ever skated as a kid and to do a full circle where I'm filming my biggest (at the time) production of my career at that same park was a dream. The team was wonderful and it was great to see a woman of black heritage directing & calling the shots throughout the shoot! - Felt comfortable, felt proud.
• 1

  JUST EAT x UEFA 2021Another LEAD ROLE but for JUST EAT x UEFA this time! Flew to Budapest for a whole week to get this one here filmed and this one went globallllll! Such an incredible team on board to accompany such a beautiful city - Wish I could've stayed longer. To watch the ad keep scrolling!
• 5

  Adidas OzweegoContent commissioned by Adidas London Direction & Edit - Myself Shot - Hanifa*

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Work history

Photographer
Jan 2013London, United KingdomFreelance
I have been freelancing in photography since 2013 and have worked with numerous music artists, corporate companies, events and other individuals to create magic through photography.
ASOS InsiderASOS
Mar 2018 - Jul 2020London, United KingdomFull Time
Worked with ASOS as an ambassador for about 3 years til the first lockdown happened. Gained an array of knowledge on Social Media Marketing as well as Brands Strategies and how they operate using social media on a grand scale.

Skills

• Photography
• Action Photography
• Concert Photography
• Fashion Photography
• Skateboarding
• B&W Photography
• Candid Photography
• Editorial Photography
• Events Photography
• Headshot Photography