About me
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Work history
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Social Media ManagerConde Nast Publications
- London, United KingdomFreelance
● Worked exclusively on the new Vogue Business property
● Implemented a new Instagram strategy along with the introduction of new social templates for Instagram and Instagram stories
● Provided live social support at 2020 Trends event with audience profiling off the back to find future invitees
● Created copy to support new articles being published on social media
● Implemented a new LinkedIn and Instagram channel strategy
● Worked with the paid social and digital marketing teams to identify posts for support to create a cohesive message across all digital platforms
Social Media ManagerUber
- London, United KingdomFreelance
● Created and executed paid media plan of £85K for Pride activation. Exceeded KPI's with over 3M video views, 35K engagements, 39K link clicks.
● Back to Uni media plan of £30K, executed through IG Stories and Facebook.
● Safety Campaign media plan and execution with £50K budget
● Managed relationships with external influencer and creative agencies
● Campaign ideation and reporting
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Skills
- Social Amplification
- Social Activation
- Social Advertising
- Social Analysis
- Social Content Strategy
- Social Copywriting
- Social Media
- Social Strategy
- Marketing
- Social Media Marketing
Education
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Computer Science and ManagementLoughborough University
- Loughborough, United Kingdom
Awards
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Employability AwardLoughborough University