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Freelance social media manager with 6 years experience. Full service, including paid strategy, activation and reporting. Organic strategy + implementation. Content strategy. Copy writing. Content curation. Influencer outreach + marketing.
o Curated social content photoshoots focusing on specific products and sports o Identified and contacted influencers for social collaboration o Created thematic content plans around specific sporting events and retail releases o Worked with key shareholders for content approvals o Handled always-on budget of £6k per month for boosting posts o Launched £150k paid strategy for SS18 campaign
o Worked on GORE and GoPro UK social accounts o Created quarterly thematic plans for activation across Facebook and Instagram, decide on content themes, advocates/athlete involvement, competition mechanics, and supporting copy o Ran community activations during GoPro HERO6 launch, ran adverts following launch to drive traffic to new product pages o Built strong relationship with relevant departments with the client to facilitate easier activations involving competitions and athlete content & highlight potential partnerships o Managed day-to-day delivery of editorial, creative, and strategic plans
o Ran place making for St James’s which included: Running ad campaigns to boost attendance and awareness of the St James’s LFWM catwalk and area events; worked with a budget of £10,000 over two months Creating copy and running ads for pop-up and master class events taking place at St James’s Market Content calendar creation o Developed agency TOV document
o Worked on Canon B2B across their 19 EU markets, Emmi Caffe Latte, Magnum UK, UK Trade and Investment, Lynx, Sure, INFINITI, Equinix and Raffaello o Created content calendars according to client TOV, incorporating preplanned brand activity as well ls special events including Rio 2016, Wimbledon, Euro 2016, Michelin Guide Launch, Sure F1 Williams Racing o Lead Canon B2Bs’ FESPA campaign, strategising and implementing paid spend with £2,500 budget, creating and distributing content, for 16 EU markets - almost 500k impressions and over 6,000 engagements in five days o Handled paid social budgets up to £10,000, created paid strategy launching ads on LinkedIn and Twitter across 19 European markets o Monthly reporting, deep dive reports, AAM decks, creative and studio briefs - including working with internalisation teams in 19 European markets
◦ Led agencies in creation of content for social channels, as well as approved budgets for paid social ◦ Created BAU, promotional and blog content and made sure they were search engine optimised ◦ Provided live coverage at events such as the Microsoft SurfaceBook launch ◦ Ran promotional contests through Twitter
◦ Managed community accounts during busy Christmas and New Year period for Smirnoff UK, Toblerone, Oykos, Café Zero, and XLS Medical ◦ Responded to queries regarding stock availability, promotions, and complaints with clear and accurate information, keeping in line with brand TOV ◦ Sourced seasonally relevant content to publish on Smirnoff UK’s social media platforms
• Responsible for day-to-day engagement and management of up to 20 client accounts - including Propercorn, Love Reading, The Collective, Simplee Aloe, Taco Bell and more - increasing brand advertising reach, keeping followers active and engaged • Introduced the use of new social media technologies/strategies for clients, namely Periscope, Twitter Video and Snapchat • Worked closely with strategists and creatives to conceptualise and execute integrated campaigns, driving awareness, brand perception, and customer acquisition across social media channels • Grew followings across core platforms (Twitter, Facebook, Instagram) by a minimum of 10% each month with many accounts seeing exponential growth such as Sweet Freedom seeing a follower increase from 1,782 at the beginning of February to 2,564 by the end of March.
• Identified and correctly tagged customer sentiment • Delivered effective community management service for clients across a variety of social media channels including Facebook and Twitter • Ensured comments/content posted on client channels were not libellous or illegal • Emulated and refined client social media strategy, tone of voice, and brand guidelines to communicate with their customers and influencers effectively. • Projects worked on include: ◦ New York Times - responsible for moderating comments, selected valuable responses to feature on the page, escalating certain types of comments to the client ◦ Elefriends (MIND) – moderated their custom built platform; escalated and flagged posts to Mind; Samaritans or emergency services where necessary; assisted users with queries ◦ McDonald’s - responsible for moderating comments on their YouTube, Facebook and Twitter accounts; responded to customer queries, correctly tagging sentiments, and escalating where necessary ◦ XBOX – moderated their Facebook and YouTube pages ◦ KICCA – moderated posts during the launch their new platform for sports stars