I have over 8 years experience in the fashion industry where I have worked across notable departments such as Customer Service, Product, Press & Communications, E-commerce Marketing and I’m currently working in a Multi-Channel Marketing role within a Premium Fashion team.
I have experience producing content for multi-channel campaigns, art directing photoshoots (including video and stills), social media management and event planning.
Work history
Multi Channel Brand MarketingJD Sports
Manchester, United KingdomFull Time
I have experience planning events including our Football Fest with scotts and This Feeling. These events included a Manchester venue, branded with current campaign imagery and a number of bands performing live sets before the showing of the UK Euros games on a big screen.
I have experience in copywriting, creating blog posts for new in products, relatabletopics and cultural events, as well as copy for emails and app push notifications.
I also populate a weekly communications document for all channels whilst always being on the lookout for fresh ideas to keep the content relevant.
I have a very keen and creative eye for detail and a big part of my role is to brief in photo shoots with our studio team at The Sharp Project, Manchester. I Art Direct and Produce these shoots while keeping relevant to cultural events and ensuring the content is fresh for the different customer tribes for both offline and online channels.
I build my shoot briefs to include composite and location references, as well as model references and the colour of the background, product used etc. I scout and book locations, talent and freelance creatives for larger scale shoots.
I work closely with different social platforms, where I produce 'deliverables' documents for usage across platforms. These range from interviews with bands & influencers, capturing live music from events and challenges with the bands in the hope of sharing viral video content.
I have experience in creating curated Spotify Playlists, promoting a Fantasy Football squad competition and I started the first TikTok account for the brand which, in the first 2 months, received over 14.5k views.
I conduct deep-dives into the brand website to ensure that it is visually merchandised, it’s relevant to the customer and that all space is being correctly utilised while still maintaining the brand image. I conduct dives into the platforms to ensure that content is relevant across the website, app and mobile site on a daily basis.
Assistant StylistThe Production Factory
- Manchester, United KingdomFreelance
Following my redundancy, I have been most recently working as an assistant Fashion Stylist on a freelance basis for e-commerce photo shoots.
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Skills
- Press Events
- Fashion Photoshoot
- Fashion Styling
- Photoshoot Styling
- Digital Marketing
- Art Directing
- Creative Art Direction
- Photoshoot Planning
- Directing Photoshoot
- Photoshoot Pre-production