Hello. Welcome to my career highlights/ best bits/ work that managed to see the light of day/ the stuff I actually remembered to save before moving onto the next project and forgetting all about it. For more, take a look at my portfolio linked below. I'm a copy lead creative, recently out of a longterm creative marriage (hence still the joint site, some things run too deep). I am now working at Dark Horses on all things sport, having a great time with a new partner and leading on brands like Tottenham, Ascot and World Rugby.
Projects
- Premier League: No Room For Racism AnywhereIt’s an undeniable fact that there is strength in numbers. In the second phase of the Home Office ‘Enough’ campaign, we needed to not only say it’s wrong but also how to help. We needed to show that society as a whole will come together to tell perpetrators that violence against women and girls will NOT be tolerated. Working alongside our photographer and rest of the team, we balanced both using striking visuals and compelling long copy to recreate scenarios that people recognise and provoke t
- Home Office: Violence Against Women and GirlsIt’s an undeniable fact that there is strength in numbers. In the second phase of the Home Office ‘Enough’ campaign, we needed to not only say it’s wrong but also how to help. We needed to show that society as a whole will come together to tell perpetrators that violence against women and girls will NOT be tolerated. Working alongside our photographer and rest of the team, we balanced both using striking visuals and compelling long copy to recreate scenarios that people recognise and provoke t
- This Girl Can: The Enjoyment Gap2.4 million fewer women than men enjoy sport and activity. This is not only detrimental to how women see activity, but also means the industry is missing out on 2.4 million customers. We call this the "Enjoyment Gap". Caused by fear of judgment, society pressures, safety worries, the cost of living to name a few. To show women, organisations and the industry smashing the Enjoyment Gap is possible, we collaborated with four amazingly inspiring grassroots organisations who are closing this gap b
Work history
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Hybrid CreativeDark Horses
London, United KingdomFull Time
Diving straight in and working with the team as a hybrid creative and leading on accounts such as Tottenham Hot Spur, Ascot and World Rugby.
Mid-weight CopywriterFCB Inferno
- London, United KingdomFull Time
Building and growing my creative skills from a placement team right up to mid-weight in marvellous 4 years at FCB. Developing to lead on pitches and accounts like Home Office, This Girl Can & Sport England, NS&I, Mike's and Premier League.
Education
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BA(Hons) Creative AdvertisingUniversity of Lincoln
- Lincoln, United Kingdom