A creative and self-motivated Digital Content Editor and Copywriter with a demonstrated history of omni-channel creative direction, developing brand identity and equity, and building effective content plans influenced by objective data. A strategically-thinking creative with strong organisational and management skills, plus imaginative storytelling ability.
2 years' experience in managing budgets, commissioning work, overseeing freelancers, and leading an in-house team. Over 8 years' experience writing B2B and B2C copy, trend forecasting and editorial. Digital copy experience includes blog posts, long form articles, short form web copy and functional copy for desktop and apps, emails, advertising, social. Print includes beauty box leaflets, lookbooks/catalogues. Social media experience includes video conception and production for YouTube and IGTV, and alignment of customer journey from social media channels and marketing to web
Frequent user of Adobe Photoshop, Microsoft Office, Wordpress
Passionate about travel, beauty, wellbeing and fitness. Eternal optimist
Work history
Content EditorSelfridges
London, United KingdomFull Time
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WriterVarious
London, United KingdomFreelance
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Skills
- Copwriting
- SEO Copywriting
- Producing
- Trend Forecasting
- Social Media
- Leadership
- Creative Writing
- Content Creatiion
- Editorial Content
- Optimisation
Education
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MA Fashion JournalismKingston University/Kingston School of Art
- Kingston upon Thames, United Kingdom
BA EnglishUniversity of Plymouth
- Plymouth, United Kingdom