Jovana ILIC

Image, Media, Digital Director

Paris, France
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About me

Since 1995, Jovana Ilic, Communication Specialist and Creative Director, dedicated her unique artistic vision and her personality to the worlds of fashion, luxury, entertainment and art. During 10 years in LVMH, Jovana Ilic was committed and fully contributed to the re-vamping of the Givenchy brand by shouldering Riccardo Tisci on his mission, holding the position of the worldwide Visual, Media and Digital Director. She decided to take a new leap, merging her knowledge, creativity, connections, instinct and energy and forging it into her new personal mind child JI.STUDIO Renown for her outstanding capacity to manage ambiguity, blend intuition and rationality, Jovana Ilic creates advantageous out-of-standard visions of brand development. Her creative genius, her premonitory senses, both in field of creation and trend motion, made her name in the world of fashion and set standards in team building. Her intuitive wisdom, relentless innovative spirit, thirst for knowledge, artistic mind and attention to detail stamped many epic campaigns, photo shoots, editorials… Her capability to innovate, motivate and collaborate with a variety of different professional profiles, brought her to connect creativity with business, interacting lively with fine-arts, visual artists, musicians and photographers on wide range of projects far beyond the confines of fashion industry. Her creative self is moved by surprise and curiosity, relied on intuition and adventured into unknown. She believes in human trust, real and long last goals and mutual collaboration interest. An all-through creative, among other strong assets, Jovana Ilic holds a toolbox of know-how in fashion, excels in fine tuning and perfection, and is praised for her creative result oriented reputation worldwide. Jovana Ilic initially started her carrier in 1995 by organizing « Fashion for peace » humanitarian show for UNICEF with participation of Yohji Yamamoto, Thierry Mugler, Paco Rabanne and many other designers. She worked on various music and art projects, as well as for Lancôme, Helena Rubenstein (L’Oreal), Morgan, Etam, Procter & Gamble etc. Since her early childhood she was a real glob trotter, with international education (Switzerland, Yugoslavia, France and USA). She obtained an MA degree at IFM – L’Institut Francais de la Mode in Paris, France. Throughout her time within Givenchy, she was responsible for establishing the global communication strategy and budgets for Givenchy and licensed partners worldwide, including media buying, managing creative talent, castings, shootings, and all image-led creative including print advertising, catalogues, press kits, shows and event invitations, lei sees, NY cards, in – store advertisings and outdoor advertising, digital, social media, video, revising the graphic charts (packaging/ stationary). She also managed the new website creation and content, developed the m-commerce APP with Net-a-porter, made brand books, developed various art collaboration and cobranding’s etc. She set and maintained brand standards and ensured consistency in how the Givenchy story is told, reinforcing its modern luxury positioning both in visual imagery and voice across all touching points accordingly to Riccardo Tisci’s world.

Locked Pro Plan feature


  • Fashion
  • Advertising
  • Visual Arts
  • Branding
  • Art Direction
  • Strategy
  • Marketing Branding
  • Media Communication
  • Marketing Communications Strategy
  • Luxury Brands
  • Photgrapghy
  • Marketing Advertising Campaigns
  • Budget Timeframe Management
  • Art Buying/production
  • Team Management and Leadership

People I’ve worked with

Companies I’ve worked with

  • Morgan


    • Design
  • G

    Givenchy Paris

    • E


      • J


        Work history




        Feb 2015
        • Paris, France
        • Full Time
        • JI.STUDIO is a visionary custom made-to measure creative atelier, interconnecting highly skilled craftsman and creative minds from the image world, weaving fashion with contemporary art, video production and photography with savoir faire and aesthetics -with a refined touch and a sharp eye. Our domain of expertise is linked to Art Direction, Image treatments, video, communication strategies for fashion, luxury goods, music and art.


        Image and Event Director


        May 2016 - Dec 2016
        • Paris, France
        • Full Time
        • 2016 - May to December ETAM, Paris. Image & Event Director Underwear & Clothing, ETAM group since 1916. Present in 52 Countries with 3854 stores. (745 stores in France) • Developing the Image and PR strategy. Ensure homogeneity of the image and increase the visibility of the brand world wide excluding China. • Art Directing and managing the creation of all communicational supports in line with the marketing and product strategy (advertising / shop window/ in store visuals, 100 year Manifest, press kits, display, packaging, social media content and strategy etc.) • Managing the in-house PR team and international Press offices. • Managing the agency and in-house creative team for store animations (shop windows, POP’s, promotions, Xmas etc.) • Managing the communication strategy, look and feel, as well as all other communication tools around the Live show event -“100 years of Etam” • Managing various PR events for opinion leaders, press & bloggers. Managing collaboration on Art projects.


        Image, Media and Digital Director

        Givenchy Paris

        Apr 2005 - Feb 2014
        • Paris, France
        • Full Time
        • In charge of setting the communication and image strategy in line with the world of Riccardo Tisci. Managing the in -house image department, freelancers, castings, productions, editing and deploying the visuals in media. in charge of graphic chart, web site creation, event invitations, lookbooks, catalogues, advertising campaigns, special projects , collaborations with Artists and partners as perfumes, watches, glasses, net-a-porter ect Mixte Clothing, LVMH group Communication tools: 2 institutional advertising campaigns, 2 licences campaigns (glasses, watches, jewellery, second lines, shoes, travel retail), 2 WRTW fashion shows, 2 MRTW fashion shows, 2 Haute Couture fashion shows, 4 Pre collections shootings, 6 accessory shootings, PR tools (look books, various press kits, show and event invitations), internet site, packaging, graphic chart and stationary, in store advertising, art projects, perfume development. Ensure homogeneity of the image and increase the visibility of the brand commensurate with the global brand strategy: • Developing the communication strategy for Givenchy and licensed partners worldwide in harmony with the creative direction of Riccardo Tisci and business strategy. • Setting communication budget and negotiations for Givenchy and licensed partners. • Managing the creation of all communicational supports (visuals, press kits, display, packaging, revamping the graphic chart, creation of the logo and graphic chart for the second line, developing the brand book etc.) for Givenchy and licensed partners. • Media buying worldwide for Givenchy and licensed partners (Glasses / watches). • Art buying and castings, including photographers, models, and graphic designers. Post production and printing. • Managing the website creation, updates and m-commerce. Developing the upcoming e-commerce site and digital retail supports. • Managing a team in France, international communication teams, and freelance creative teams. • Coordinating various projects: Collaborations between Riccardo Tisci and Givenchy Perfumes. Results: Repositioning Givenchy and making it one of the leading “trendsetting brands worldwide” ( WWD). Creating image harmony and coherent media plan strategy for all products. Financial savings in art buying and communication tools production.


        Image & International PR Manager


        Sep 1999 - Dec 2004
        • Paris, France
        • Full Time
        • Mixte Clothing Turnover 200 million euros. 1000 employees, 500 sales points in 52 countries, 12 press offices. Communication tools: 3 institutional advertising campaigns, billboards, 2 million magazines in 3 languages, 2 press fashion shows, 8 commercial fashion shows, various PR press books (look books, image tools, press stories, etc). • Managing the creation of all communication supports: advertising, store billboards, magazines, PR tools. Developing and overseeing the image of twenty licensed partners, distributors as well as special partnerships (Procter & Gamble, TV commercial, etc). • Art buying, castings, briefing and managing creative teams and models for advertising, catalogues, fashion shows, etc. • Increasing the visibility of the brand with effective PR activates such as, managing all public relation supports, leading network of international PR agencies, developing and overseeing implementation of press strategies, sponsorships and promotions, managing the brand events, retail store openings, and partnership events (Red Cross, Ministry of Culture, etc), managing two press and eight commercial fashion shows, and directing celebrity-related activities. • Managing a team of the 3 to 4 members. Budget supervising. Results: Improving the brand’s image, new business opportunities (20% increase of royalties – new licences as Perfume; 12 new distributors), and increased sales. During this period the MORGAN editorials increased for 40% worldwide and the brand became a leader in France, comparing to its competitors.





        Oct 1998 - Jun 1999
        • Paris, France
        • MA in fashion tehnologue