About me
I am a senior communications professional with extensive experience across consumer PR, influencer marketing, social strategy and content development. In the last 12 years, I have led cross-functional teams to launch new brand identities, drive consumer awareness and build digital presence for global brands across travel, lifestyle and technology. I bring an entrepreneurial approach to communications, driven by innovative thinking, consumer insight and a deep understanding of commercial objectives.
Work history
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Director, Global Consumer & Corporate CommunicationsIHG
- United KingdomFull Time
I led a team of three and worked with C-level stakeholders, cross-functional teams and external resource to deliver IHG’s global external communications plan in support of the annual commercial objectives. While my role focused predominantly on consumer-led initiatives, I also covered all aspects of corporate communications including financial reporting, crisis management and corporate responsibility.
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Communications Manager, EuropeIHG
- United KingdomFull Time
Development and management of pan-European consumer PR campaigns and strategies for five different hotel brands in Europe including, InterContinental Hotels & Resorts, Hotel Indigo, Holiday Inn and Crowne Plaza Hotels & Resorts:
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Skills
- Communications
- Content and Media Writing
- Public Relations
- Media Relations
- Content Creation
- Creative Direction
- Concept and Ideation
- Strategy
- Copywriting
- Writing
Education
Master of ArtsGoldsmiths, University of London
- London, United Kingdom
MA Media & Communications
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Bachelor of Arts (BA) University of Cape Town
- Cape Town, South Africa
BA Media, Film & Visual Art History