Jovana Mladenovic

Jovana Mladenovic

Creative direction & photographyLondon, United Kingdom
+ Info


Pip Jamieson
Denise Chippindale
Cyrus Nderitu
Jovana Mladenovic

Jovana Mladenovic

Creative direction & photographyLondon, United Kingdom
About me
Jovana Mladenovic (1991), from Nis, is a photography graduate from the Faculty of Applied Arts in Belgrade, Serbia and in 2017 she graduated from the University of Arts, London and received a Master's degree in Fashion Photography. Her academic background from UAL provides her with an excellent knowledge of both art and fashion. She is an award winning photographer with a number of international publications. Recently she won a gold star award at the ND photography competition in the Portrait category and has participated in numerous group and solo exhibitions across Serbia and Europe. Jovana's work now explores brutalist architecture combined with contemporary dance movements. Her project “Monumental Fear ” is where she wanted to bring to life a part of history that seems forgotten, especially amongst the younger generation of people in Ex Yugoslavia, and along the way, inform people of such a turbulent time in her countries history. Exhibitions: “State of Existence” in London 2019, ReFoto exhibition “Femininity” in Belgrade 2019, Warsaw Photo Days exhibition for Grand Prix award 2017, CoBA ''Interruption'' in London 2017, Refoto exhibition "Life and Multimedia” in Belgrade 2017- Appreciation for the image "Monumental Fear: Inside the Monument", Group exhibition at Paris College of Arts with LCF photography students 2016, ReFoto exhibition "Movement” in Belgrade 2015, Group exhibition "Body as a proof" put together by Ivana Tomanovic, Belgrade 2015.
  • All We Are XMAS 22
    All We Are XMAS 22All We Are jewelry XMAS 22 Ecommerce lookbook Model: Izzie @Elite Styling: Marina de Magalhaes Makeup: Bobana Parojcic Digi: Sam Hearn Production assistant: Francesco Zinno Photography, production, creative direction: me
  • All We Are  jewellery AW22 ecomm
    All We Are jewellery AW22 ecommAll We Are jewelry AW22 Ecommerce lookbook Models: Drew and Cora Styling: Emily Jones Makeup: Francesco Lo Cascio Hair: Christine Dupuys Digi: Sam Hearn Production assistant: Francesco Zinno Photography, production, creative direction: me
  • All We Are SS22
    All We Are SS22All We Are jewellery SS22 Campaign "We Roll Together" is all about carving your own path and finding your place amongst the misfits. Models: Leo, Clara, Nadia Styling: Hayley Lai HMUA: Leannah Carer Production assistant: Francesco Zinno Photography, production, creative direction: me
    TED BAKER JEWELLEYAll flat lays shot and edited by Jovana Mladenovic
  • all we are jewellery
    all we are jewelleryFlat-lays for "all we are" jewellery
  • Jon magazine OUT issue #32
    Jon magazine OUT issue #32“24 Hour Party People” Photography: Jovana Mladenovic. Styling: Marina de Magalhaes. Styling Assistant: Kumba Kpakima. Models: Caleb Frempong, Oliver Kludjeson and Sonny Round at Models 1
+ View all
Projects credited in
  • Kate Beardmore x Viessmann
    Kate Beardmore x ViessmannVideo content created for Kate Beardmore (GB Women's Foil Fencing - No1)
Work history
    Creative Content LeadSimon Harrison Ltd
    London, United KingdomFull Time
    | All We Are jewellery | Ted Baker jewellery | Simon Harrison | Create elevated inspirational visuals for all their content including social media, website, digital ads, promotions, newsletters, and any other visual asset. -Lead all shoots, still and video, and content production including commissioning external shoot teams. -Work in tandem with the marketing manager to ensure all visual content for campaigns is in keeping with the brand. -Responsible for creative briefs, creative output, budgets and timelines, and members of the content team -Manage and coordinate the day-to-day running of all the brand's photography and video shoot schedule, retouching schedule, and asset delivery deadlines
    Harper's Bazaar logo
    Harper's Bazaar logo
    Advertorial & Beauty PhotographerHarper's Bazaar
     - Belgrade, SerbiaFreelance
    Must Haves & Beauty editorial Jovana Mladenovic Photography Fashion editor Marko Mrkaja Makeup Ena Jovic Hair Stylist Dacha Models Aleksandra Kezman and Milica Tepavac
+ Show more
  • Fashion
  • Visual Arts
  • Photoshop
  • Photography
  • 120 Film
  • 35mm Film Photography
  • Art Directon
  • Pre Visualisation
  • Creative Direction
  • Lighting
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Fashion PhotographyLondon College of Fashion, UAL
     - London, United Kingdom
    Activities and Societies: Group exhibition at Paris School of Arts, Two weeks to New York and lectures at School of Visual Arts MA Fashion Photography relates directly to its philosophy and structure and remains based essentially on practice, as opposed to theory. The course explores the rhetoric of fashion photographic production and contextualises theory and practice within fine art, popular culture and mass media.
    PhotographyFaculty of applied arts
     - Serbia
    -Recipient of the "Young and creative Chevrolet " 3rd place Academic Award. -Participated in IV World Biennial with a featured photo in the group exhibition. The course is to help students to master the control of the creation of photography as a form of artistic expression. Besides the basics of graphic design, the courses has: Creative and studio photography, Typography, Lettering, Poster, Books Graphics, Development of the photographic medium courses are added to the list of courses.
    1st Place People: Portrait – Non-ProfessionalND Awards
    ND is annual prestigious photography awards. Categories are in two sections: Professional and Non-Professional. Winners of each subcategory will be awarded with: Gold Star, Silver Star and Bronze Star awards. The project 'Fear of Silence' won Gold star Award in Portrait – Non-Professional category.