Work history
Social Strategist
• STRATEGY Defined and implemented content-led strategies for growing social communities active across key channels such as Facebook, Twitter, YouTube, Pinterest, and other platforms.
• STAKEHOLDER MANAGEMENT Built strong relationships with industry leaders and other programme stakeholders through ongoing steering committee and annual strategy meetings.
• PUBLIC RELATIONS Led the social media efforts to compliment public relation efforts at key events with industry influencers for maximum reach and exposure.
• SOCIAL GOVERNANCE Designed governance frameworks for responsible social media engagement and community management. Authored all documentation for Legal and Regulatory approval.
• SOCIAL LISTENING Designed and executed multiple research exercises including social listening, competitor audits, and landscape analyses to inform thorough business case presentations.
• ADVOCACY Championed social media implementation within DigitasHealth LifeBrands as well as partners, acting as counsel for various capabilities across those organisations.
• CONTENT STRATEGY Led content development and optimisation for maximum performance.
• BUDGET MANAGEMENT Responsible for costing digital projects and managing the team’s spend against the agreed budget. Efforts included resourcing the most effective team according to scope.
• REPORTING Provided monthly reports – capturing both digital and social media performance – complete with actionable insights to optimise content and social media engagement.
• LEADERSHIP Driving force behind the development of the social media capability for DigitasHealth LifeBrands Europe which is now the most active social teams within PHCG.
• PEOPLE MANAGEMENT Supervised the community management team in their day-to-day work.
Skills
- Social Media Digital Strategies
- Healthcare Brands
Education
Communications Marketing
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Awards
Social Media Campaign of the Year, Healthcare Marketing IMPACT Awards