Joyce Higgins

Social Strategist


  • Social Media Digital Strategies
  • Healthcare Brands

Work history


Social Strategist

Digitas Health

Jan 2010
  • • STRATEGY Defined and implemented content-led strategies for growing social communities active across key channels such as Facebook, Twitter, YouTube, Pinterest, and other platforms. • STAKEHOLDER MANAGEMENT Built strong relationships with industry leaders and other programme stakeholders through ongoing steering committee and annual strategy meetings. • PUBLIC RELATIONS Led the social media efforts to compliment public relation efforts at key events with industry influencers for maximum reach and exposure. • SOCIAL GOVERNANCE Designed governance frameworks for responsible social media engagement and community management. Authored all documentation for Legal and Regulatory approval. • SOCIAL LISTENING Designed and executed multiple research exercises including social listening, competitor audits, and landscape analyses to inform thorough business case presentations. • ADVOCACY Championed social media implementation within DigitasHealth LifeBrands as well as partners, acting as counsel for various capabilities across those organisations. • CONTENT STRATEGY Led content development and optimisation for maximum performance. • BUDGET MANAGEMENT Responsible for costing digital projects and managing the team’s spend against the agreed budget. Efforts included resourcing the most effective team according to scope. • REPORTING Provided monthly reports – capturing both digital and social media performance – complete with actionable insights to optimise content and social media engagement. • LEADERSHIP Driving force behind the development of the social media capability for DigitasHealth LifeBrands Europe which is now the most active social teams within PHCG. • PEOPLE MANAGEMENT Supervised the community management team in their day-to-day work.



Communications Marketing

Loyola University Maryland

Jul 2005 - Apr 2009



    Social Media Campaign of the Year, Healthcare Marketing IMPACT Awards