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JR Villar

Scriptwriter / Producer

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Do you really want to delete project FUMO SOCRATES?

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About me

João Luís Losada Roque Rei Villar, was born in Lisbon, in 1969 and raised in Cascais, his family’s town in Portugal. Cascais is a magic, mythic place. The town of refuge for the kings during World War II. The Spanish, Italian, French, Bulgarian and Romanian royal families and many artists like Zsa Zsa Gabor took shelter in the glamorous hotels near the beach in Estoril and Cascais. Ian Fleming started the adventures of James Bond at the Hotel Palacio in Estoril, due to his own experiences when he also lived in the hotel. Living in this aura just next door to his school, from an early age J.R.Villar showed an above the average creativity in many different subjects, especially in music, acting, illustration and storytelling. In 1988 directed is first short animated cartoon, “La vie en Gris”, for the event Animathon International by the hand of the Academy Nominee André Leduc and the National Film Board of Canada. For this short animation film (16mm) J.R. Villar won is first world praise, an “honour special”. This was the first step in the Film and Television career. In 2011 J.R.Villar moved to the United Kingdom and lives in York. In the UK was invited to be part of a pitch panel for creative writing students at the Brighton University.


  • Marketing PR
  • TV
  • Author
  • Screenwriting
  • Art
  • Film Acting
  • Theatre Acting
  • Office
  • Adobe Creative Suite
  • Producer Director
  • Portuguese Native
  • Spanish
  • French Conversational
  • Political Marketing Consultant
  • Italian

Work history


Creative Director Theatre Group

Adam Festival, York UK

Aug 2014
  • Creative Director and Theatre Director for the ADAM Festival in York.


CEO Owner

Dog on the Moon

Jul 2004
  • Dog on the Moon, is my parallel life production company. It encloses all my free-lance ideas as producer for TV, Theatre and Art..


Scriptwriter & Author

SP Televisão Portugal

May 2014 - Jan 2011
  • An EMMY award winning major producer in Portugal responsible for the biggest successes on the Portuguese Television since 2007 when it was formed. Also recognised in other countries like Brazil, Angola and Italy. And awards and nominations at Monte Carlo, Russia, and South Korea.


Theatre, Drama Producer and Director

S.miguel Parish Sintra Council Albufeira Council

Aug 2001 - Apr 2009
  • Directed plays. Taught Drama and Acting. Art director. Managed theatre company.


Executive Producer


Jun 1999 - Apr 2009
  • Organized Leader of technical crew and journalists. Managed budgets about 2.000 to 3.000 Euros weekly. Reorganized the technical and human resources. Directed TV clips. Creative Production. Communication with external contacts and clients. Executive Producer for the last visit of the H.H. The Pope John Paul II to Portugal. Deputy Executive Producer for the BCP TV (Now Millennium BCP) The biggest private bank in Portugal.




Sep 1991 - Mar 1992
  • Designing and creating opening credits for TV productions. Image treatment. FX effects. Credits:


Marketing Director

Bayliner Portugal

Aug 1991 - Sep 1995
  • Revitalized and customized the advertising and publicity. Improved the Press and external relations office. Managed Boat shows and Events. Public relations officer. Increased the sales on 600% in three years.



Scriptwriting Genre

Robert Mckee Lectures

Nov 2010 - Nov 2010


    Scriptwriting Story

    Robert Mckee Lectures

    Nov 2008 - Nov 2008


      Broadcasting Media MA

      Media Superior Institute

      Aug 2008 - Feb 2010
      • Study Plan The Second Cycle in Audiovisual and Multimedia is a master degree developed by the Audiovisual and Multimedia Department. It was developed to deepen Professional competencies and research in this area of applied communication. It is for students that have concluded the First Cycle and for professionals.


      Avid Media Composer

      Restart Media Institute

      Jul 2008 - Jul 2008


        Musical Theatre

        Guildhall School of Music and Drama

        Jun 2006 - Jul 2006


          Web Design Flash Animation

          Cenjor Journalism Institute Lisbon

          May 2006 - Jun 2006


            Acting and Drama

            UM University Stella Adler Conservatory NY TZM

            Aug 2000 - Jun 2002


              Cinema, Television and Advertising Movies

              UM University I@T Lisbon

              Aug 1999 - Jun 2001



                IADE Creativity University

                Aug 1991 - Jun 1995
                • Introduction Design is form and function. But it is also art and passion, creativity and emotion, logic and method with the exact proportion of innovation. Design thinking is all this and more: originality is supported by objectives. It´s difference anchored in results. It´s to think before act. Design thinking is to live, drink and breathe design, without ever losing sight of the connection between creation and reason, methodology and argumentation. It's thinking outside of the box, being inside of it. And even though for many that's not saying anything, we say: it’s the anything that says everything.



                EMMY Award

                Academy of Television Arts and Sciens

                • Outstanding series (Telenovela).



                • Special Prize in the category of Themed TV Series at the 13th INTERNATIONAL FESTIVAL


                Special Honour - Animathon International

                • The Life in Grey (La vie en Gris)