Leading and strengthening Leo Burnett's relationship with PMI across France, Sweden, Norway, Denmark, Finland, Iceland, West & Central Africa. Working cross-functionally with the entire PMI Client Services, Strategic and Creative teams to conceptualise, develop and execute compelling brand framework ideas and communicational solutions that will help drive growth for the brands and effectively engage consumers. Heading yearly scope negotiations and efficiencies programme to ensure the maximisation of resources available. Main point of contact for the West African business, including Dakar, Ivory Coast, Senegal, Sierra Leone and Cape Verde amongst others, to develop and execute consistent solutions to help driving brand excellence. Direction of key global projects with France as lead market, ensuring comprehensive solutions for bright and dark market environments.
Bachelor's in Advertising