Juan Serrato-Gomez

Juan Serrato-Gomez

UX DesignerBogotá, Colombia
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Connections
Lewis Brown
Wai Lau
Lucie Lazarus
Juan Serrato-Gomez

Juan Serrato-Gomez

UX DesignerBogotá, Colombia
Projects credited in
  • Floral Message
    Floral Message“Gifts of blooms, plants, and specific floral arrangements were used to send a coded message to the recipient, allowing the sender to express feelings which could not be spoken aloud in Victorian society.” Floriography is the term that defines the language of flowers, standing for the cryptological communication through the use of flowers. For this project my aim was to rewrite floriography to the digital age, reviving physical flowers as a form of communication. In our society we receive form
Work history
    M
    M
    Product DesignerMasiv
    ColombiaFull Time
    Provided support to the visual design team, more specifically helping with the creation and optimization of certain aspects of the internal design system. I was responsible for User Research, Information Architecture, Visual Design and prototyping. Researched and designed new functionalities for the communications product at Masiv. Helped with component creation and optimization in Figma. Designed digital solutions for problems in some of the services that Masiv provides to its clients. User research and documentation in Notion. Designed and prototyped different products and features with the help of the already established design system at Masiv.
    K
    K
    UX/UI DesignerKeystone Strategy
     - ColombiaFull Time
    Created different functional prototypes for internal use in the company. Led the efforts to create an internal design system for Keystone, and made improvements to what the company had before. Worked closely with the development team to design new features for existing and new products for internal use. Led the User Research, Information Architecture and User Testing for different products that the company was building from scratch.
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Skills
  • UX
  • Design Thinking
  • Agile Design
  • Product Design
  • UI Design
Education
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    Master of ArtsLondon College of Communication, UAL
     - London, United Kingdom
    U
    U
    Graphic DesignUniversidad Jorge Tadeo Lozano
     - Bogotá, Colombia