About me
I love to build engaging digital brands and products with a far reaching social impact. I truly believe that behind every consumer interaction lies a person with a problem waiting to be solved.
I began my career as a trend forecaster in London, working for global fashion and lifestyle retailers, before transcending into e-commerce, advertising, venture design and creative management for multi-dimensional technology organisations, agencies and incubators.
Working holistically over the areas of marketing, interaction and service design, I’m an expert visual communicator, design operations specialist and strategic advisor.
I have over 16 years of experience building, cultivating and guiding multi-disciplinary design teams through complex creative challenges, and empowering them with the necessary skills and insights needed to make executive decisions, and deliver highly effective campaigns and product solutions.
I’m currently consulting as a digital transformation strategist for a variety of medicare, online education and design thinking agencies, and am an active speaker and mentor within the female creative community and start-up world.
Work history
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Senior Digital Transformation StrategistSelf Employed
Berlin, GermanyFreelance
Clients include: Edenspiekermann, Design Sprint Academy, LearnKey, Toptal
• Map and analyse customer journeys (B2C and B2B).
• Run vision, value proposition and channel mapping workshops.
• Conduct market and consumer research, synthesise and present insights.
• Craft experience strategies for digital products (B2C & B2B website and apps ).
• Create user/feature stories to support multidisciplinary teams with design development, implementation and rollout.
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Senior Product Design LeadN26
- Berlin, GermanyFull Time
Strategically advise and manage the global product design team (growth, engagement, payments and customer support), along
with design operations and UX copy. Additional duties:
• Ensure creative output adheres to N26 values and UX best practices.
• Work with product and marketing teams to craft archetypes and engagement strategies.
• Teach design thinking methodologies to optimise product collaboration and practice maturity.
• Audit product development processes and create work guidelines to streamline design efficiency.
• Standardise recruitment, onboarding and career development processes across offices.
• Write job specifications, interview guidelines and challenges for a variety of product disciplines.
• Develop reporting branches and coach leads whilst maintaining a flat hierarchy culture.
• Design career maps, set goals, drive employee retention and performance.
Additional Achievements:
• Recruited 11 product designers within 6 months (increasing headcount from 9 to 20 designers).
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Skills
- Market Research
- Market Strategy
- Brand Alignment
- Research Design
- Service Design
- Advertising
- Product Development
- Team Building
- UX Architecture
- UX Consultancy
- UI Design
- APP Design
- Digital Transformation
- Busines Strategy
Education
BA Textile DesignChelsea College of Arts (UAL)
- London, United Kingdom