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Jula Böhm

Senior Art Director

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About me

I’m a Senior Art Director with over 11 years of work experience. Coming from a Media Design background I found my way into advertising. I have worked with major brands such as Apple, Audi, Sony, Nivea, Kraft Foods, MINI and BMW. From global campaign origination to addressing localisation matters I am experienced working with international teams and clients across TV, print and digital.

Skills

  • Advertising
  • TV
  • Visual Arts
  • Print Design
  • Art Direction
  • Indesign
  • Photoshop
  • Team Leader
  • Shoot art Direction
  • Concept and Ideation
  • Post Produciton Supervision

Work history

Currently

Freelance Senior Art Director

Julaboehm.com

Nov 2014
  • Agencies: Ogilvy & Mather, McCann, Grey, LIDA / M&C Saatchi, TBWA/Media Arts Lab, ISOBAR Campaign development and execution for clients such as Apple, Huawei, Kellogg‘s, UPS, British Gas, EE and IKEA

2014

Senior Art Director

Tbwa/media Arts Lab

Sep 2010 - Sep 2014
  • Client: Apple Global and local campaign development and production. Creative Lead for the European market, mentoring of mid weight teams. Highly involved in brand positioning and developing communication solutions for Apple’s global advertising. Led and supervised numerous TV shoots in LA and London.

2010

Art Director

Draftfcb Hamburg

May 2006 - Sep 2010
  • Clients: Audi, Sony, Kraft Foods, SC Johnsson, D.A.S. insurances, Heidelberger Leben insurances Development and execution of global and local campaigns, New Business pitches, supervision of junior teams and interns. Helped to win several new clients and awards. Led and supervised numerous TV and print shoots across Europe and South Africa. Supported HR in the agency presentation at industry related events and recruiting creative newcomers.

2006

Graphic Designer

Jung von Matt/elbe

Sep 2005 - Mar 2006
  • Clients: MINI, BMW Layout and graphic design for MINI and BMW literature.

2004

Digital Designer

Muenchen.de

Mar 2004 - Oct 2004
  • Digital design and content management for Munich’s official city website. Led interactive sections, curated and designed online content.

Education

2004

Media Design

University of Southern Maine

Aug 2004 - Dec 2004

    2005

    Media Design

    University of Applied Science Schwäbisch Hall

    Sep 2001 - Mar 2005