Co-founder of See You At Jeanie's, a women's sport consultancy launched June 2024. See You At Jeanie's to support sports organisations and brands capitalise on the undeniable opportunities of women's sport. We offer strategic and creative thinking to help clients make the most out of the growth in the industry and tap into a new generation of sports fans. www.seeyouatjeanies.com
I’m an Executive Creative Director with 20 years marketing and comms experience. I've worked at some of London's best agencies and have spent the last three years working for one of the world's biggest sports and fashion brands. I’m an earned-media-first ECD experienced in developing big, creative brand and product campaigns that deliver across the channels. I’m passionate about delivering creative, integrated, work that’s rooted in genuine insight and smart strategy – to land culturally relevant ideas with the target consumer – driving commercial results.
Work history
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M
ECD / Creative StrategistMSL UK
- London, United KingdomFreelance
A three-year contract with MSL heading up strategy and creative across the PUMA UK and PUMA Global accounts. This role included working across brand and product, also retailer partnerships, sustainability initiatives, talent collaborations. In the UK the primary responsibility was the Sportstyle account, where sports meets fashion meets culture.
Freelance Creative DirectorOgilvy
- London, United Kingdom
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Skills
- Marketing
- Commuications
- Sport
- Sport Marketing
- Consumer Lifestyle
Education
B
B
BA Hons CommunicationBournemouth University
- Bournemouth, United Kingdom
Final Year modules: English Literature, News Journalism, Public Relations and Advertising
Awards
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P
Best New Agency PRWeek
For Kaper