julihaas.com
I'm a Creative Director and Graphic Designer that creates visual identities, style guides, books, capsule collections and collaborations, in the fields of licensing, publishing, entertainment and lifestyle.
At the heart of my work is the commitment to transforming the essence of beloved brands into captivating visual storytelling. With over fifteen years at the forefront of the creative industry, I specialise in creative ideation, developing visuals grounded in the deep connection between fans and the brand.
Let's chat!
julibhaas@gmail.com
Work history
Design LeadThe Roald Dahl Story Company Ltd
- London, United Kingdom
At RDSC, the design team operates as an in-house creative studio, collaborating with every department. As the design lead, I worked on projects from concept to completion, guiding and supporting our team of designers. I also worked closely with stakeholders, contributing to the brand's evolution and shaping it into what it is today.
Key responsibilities:
- From book covers of beloved stories to bespoke visual interpretations of characters and worlds, I have created and art directed for all brand's touch points.
- 360 strategic design thinking, covering consumer products, partnerships, theatre and publishing.
- Directed campaigns and guidelines that brought the positive message of Dahl's stories to a wide global audience.
- Line managed graphic designer and illustrator.
Senior Graphic DesignerThe Roald Dahl Story Company Ltd
- London, United KingdomFull Time
The role of the senior designer at RDSC focuses on creating a variety of design outputs for several departments, while also being the brand guardian and design champion. From concept creation to art direction for partnerships and licensing, I designed, managed, and oversaw projects.
Key responsibilities:
- Developed the brand's design principles and core style guide.
- Worked alongside publishers to design Roald Dahl's core book covers collection.
- Art directed special edition books, bespoke asset creation for partners, seasonal style guides, theatre key visuals and marketing activities and campaigns.
- Designed consumer products collections and supported the CP team on approvals.
- Ensured brand consistency and guardianship across multiple outputs, through creative brand approvals and external projects oversight.
- Worked closely with external agencies overseeing pitch processes, agency selection and project collaboration on development and approvals.
- Worked closely with the company's directors board on key strategic projects.
- Line managed graphic designer and illustrator.The role of the senior designer at RDSC focuses on creating a variety of design outputs for several departments, while also being the brand guardian and design champion. From concept creation to art direction for partnerships and licensing, I designed, managed, and oversaw projects. Key responsibilities: - Developed the brand's design principles and core style guide. - Worked alongside publishers to design Roald Dahl's core book covers collection. - Art directed special edition books, bespoke asset creation for partners, seasonal style guides, theatre key visuals and marketing activities and campaigns. - Designed consumer products collections and supported the CP team on approvals. - Ensured brand consistency and guardianship across multiple outputs, through creative brand approvals and external projects oversight. - Worked closely with external agencies overseeing pitch processes, agency selection and project collaboration on development and approvals. - Worked closely with the company's directors board on key strategic projects. - Line managed graphic designer and illustrator.
+ Show more
Skills
- Creative Direction
- Art Direction
- Graphic Design
- Trend Research
- Design Guidelines
- Ideation
- Product Design
- Print Design
- Line Management
- Project Management
Education
Art Direction for FilmCentral Saint Martins (UAL)
- London, United Kingdom
Art Direction for FashionCentral Saint Martins (UAL)
- London, United Kingdom
+ Show more
Awards
Book Design ShortlistD&AD
Matilda special edition book was shortlisted for the D&AD Awards, Book Design category:
https://www.julihaas.com/matildaspecialeditionbook