Experienced professional with over six years in digital content production, social media management, and visual brand development specialising in home, design, fashion and retail.
Proven track record of delivering impactful projects and collaborating with a diverse range of clients from independent, sustainable and FMCG brands to global giants that include Coca-Cola, M&S, Fanta, Benefit, H&M and IKEA.
Passionate about creativity, sustainability, and cultural relevance, bringing fresh and innovative ideas to every endeavour.
Specialist dot joiner with an extensive network of contacts across London, the UK, and Europe.
Work history
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Co-Founder | Content Producer & ManagerAXNÉR STUDIO
London, United KingdomFreelance
Established a freelance creative studio specialising in content production, social media management, consulting, styling, and design, with a focus on sustainability and innovative brand strategies. We guide brands in developing and defining their visual identity and creative direction by producing impactful and engaging content.
- Produce and photograph a variety of shoots, including product, fashion, and interior projects, creating meaningful narratives that resonate with client aesthetics.
- Develop creative concepts and comprehensive social media strategies, leading to audience growth and increased engagement.
- Oversee social media platforms by assigning and scheduling content and crafting platform-specific copy.
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Creative Producer & BuyerAtelier100
- London, United KingdomFull Time
Contracted to reposition, curate, and expand Atelier100’s visual identity and creative direction with a focus on homeware, design, lifestyle and fashion products. Identified and secured unique collaborations and built strong relationships with London designers and creatives.
- Produced product shoots for online and socials.
- Identified and onboarded freelancers for collaborations, oversaw timeline and execution to ensure a consistent brand voice.
- Produced Atelier100’s retail pop-ups and in-store events.
Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (the largest IKEA franchisee). A think tank and a store all rolled into one, we aim to discover and support emerging, London-based creatives by helping them bring their products to life, and inspiring local communities to shop close to home.
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Skills
- Social Media Management
- Team Leadership
- Commuications
- Creative Stragegy
- Creative Storytelling
- Visual Identity
- Content Production
- Content Management
Education
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Media Communication & Marketing DiplomaLBS Kreativa Gymnasiet
- Lund, Sweden
Media Communication & Marketing Diploma
Photography & Graphic Design