I love creating strong brands and impact full experiences for me it is not mobile first but consumer first. I believe thoughtful interaction design can make life so much easier and more joyful for the user and also drives better conversions. I am a digital art director living and working in London. I care a lot about the people I work with, learn from them, help them grow and always staying curious where my direction might take them.
For the past 1.5 years I have been growing the digital team at Brave New World working on Luxury Hotels like Doyle Collection and Gleneagles and Digital Magazines for St. Regis, Scott Dunn and Robb Report. One of the most interesting projects I worked on was the Samsung NX Rover campaign at Cheil UK. Imagine a digital camera robot who is controlled via a web interface taking pictures of high profile events and location. The Rover was constantly driving through the office at Cheil Uk for testing and experimenting. The most rewarding project I’ve ever worked on was the redesign for Mercy ships, the world biggest floating hospital ship helping people in need world wide. At the Good Agency we created a new responsive web experience build around patients and volunteers stories. Once a month I enjoy teaching Adobe Indesign and Photoshop at London Media Training a great training studio in South East London.
In my free time I enjoy playing with my son, art from all times and places, planning exhibitions and art projects, screen printing, swimming, sailing, botanics …
Projects
- Runneth Concept & Brand DesignRunneth provides personal coaching for women to take the next step in their career, returning to work after maternity leave or start their own business. The brand is energetic, professional and approachable. The branding concept is based on the super power within us and merges the NN into a super flash inducing power. The type is originally based on Equib slab, which is used as the brand font. The brand symbol can be used on its own in pattern, social media stamp, as a watermark or in combinatio