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I am a freelance graphic designer & art director with extensive experience. I take a considered and creative approach to a wide range of design projects. I work from concept through to artwork and production on: Print Design - brochures, catalogues & marketing material Branding - corporate identity, logos & stationery, websites Art Direction, picture editing & retouching Publishing - magazines & look books Advertising - online, print media, outdoor media & large format
As the Freelance Creative Director at CHA: • Responsible for creating concepts, producing designs and art directing photo shoots to deliver national and local advertising campaigns, tactical campaign material, consumer and corporate marketing collateral and magazines. include Canary Wharf Shopping, The Liberty Shopping Centre and Warren House Hotel & Conference Centre. • Worked from initial briefing, through the concept, development and implementation stages, ensuring quality, creativity and cost effectiveness all the way through to production and delivery.
• Responsible for the design and art direction of promotional pages and supplements for both House & Garden Magazine and Brides Magazine. • Produced creative concepts for promotions, art directed photo shoots, designed all pages, liaised with clients and production departments. • Harrods from Home: Created and presented winning pitches for Harrods contract publishing titles such as the Harrods from Home Christmas Catalogue. • Gourmet Travel: Designed and art directed this promotional annual international luxury food and travel magazine.
• Started as a Designer within the Advertising & Marketing Department and subsequently headed up and managed the creative team, of four designers, two editors and two production staff which provided an effective in-house consultancy producing corporate literature, internal marketing and promotional material and national advertising campaigns for internal and affiliated clients across the business. • Responsible for the design, editorial content and print production of customer, staff and store publications which included beauty, fashion, home, hospitality and fine food content. • Designed, produced and implemented the Harrods Corporate Identity Guidelines to ensure the integrity of the Harrods brand.